A birthday gift for a 22-year-old woman can be somewhat daunting, given the millions of products targeting this high-spending age group. According to Frank About Woman, a marketing research group that focuses exclusively on the behaviour of the female consumer, young woman want fun, novel and customised gifts. A well chosen traditional gift or fun experience will help make your gift to her extra special.
A nicely monogrammed accessory makes an excellent gift year-round, but especially on her birthday, which is all about her. Many online companies specialise in personalising accessories for young women such as A Woman's Wishlist and Whitney Caroline Designs. If her personality is fun but practical, go with a brightly coloured umbrella or make-up case embroidered with her complete three letter monogram or a single fancifully embroidered first initial. For the woman who is all about entertaining, consider personalised cocktail glasses or flatware that proudly display her initials in a fun, decorative font.
According to the 2009 Consumer Report, 37 per cent of young women would enjoy the gift of a spa experience. In the past, gift tokens didn't illicit much excitement, but the explosion of spa and personalised treatments in recent years has young women dying for seaweed wraps. A certificate also lets her select the spa experience she wants, such as a chemical peel and a massage or a facial and pedicure. Call a few spas for treatment prices before buying the certificate to ensure the dollar amount is appropriate to avoid giving a £32 certificate for someplace where treatments start at £162.
The gift of an experience is exciting, fun and lasts forever. Find out her interests such as cooking, artistry or outdoors activities. If she has an artistic flare, look in your local directory for photography or pottery classes at local studios. Check with the local technical college for art and culinary courses, which typically cost less per class, but require enrolment for the entire semester. If you're willing to spend a bit more, purchase a package of 10 private lessons with an artist, personal trainer or parasailing instructor.