Different methods of advertising job vacancies

Written by miranda brookins
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Different methods of advertising job vacancies
Use social networking to advertise job vacancies. (Jupiterimages/Photos.com/Getty Images)

The search for talent is important to your company's growth. Bringing in quality employees can improve productivity, help generate new ideas and streamline the way your business runs. Before advertising your job vacancy, craft a clever job description that will attract potential clients, give them background information about your business, and give them an idea of the types of tasks they'd perform in the role you're hiring for.

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Internal Communication

Advertise job vacancies to your current employees first. They know the company and can often refer potential employees. Use internal communication such as the company intranet, send e-mails or post on your company's social network pages and blogs.

Career Websites and Job Boards

Career websites such as CareerBuilder, Monster and HotJobs are ways to advertise job vacancies for your business. Job seekers use these sites to search for jobs that match their skills and interests. The benefit of using these sites is that job seekers from all over can see your company's openings. They can search by state, industry, salary or experience.

Social Networks

Advertise job vacancies through social networks such as Twitter, Facebook, Brazen Careerist and LinkedIn. Since members on these sites readily share information, they'll help spread the message about your job openings to people in their networks who may be qualified for the positions.

Career and Networking Events

Reserve tables at career and networking events to advertise job vacancies. These events give your human resources staff an opportunity to talk about your company and vacancies in depth with potential candidates and collect resumes. Advertisements for the vacancies may appear in the event directory and on the event website. Industry-specific events can help you get the most qualified candidates who have experience in the positions you have vacant.

Staffing Companies

Provide staffing companies with information about vacancies at your business. Select ones that provide staffing services for your specific industry. These staffing agencies promote vacancies and pre-qualify candidates to ensure that they meet your minimum requirements before presenting their resumes and applications for review.

Applicant Tracking Systems

If you want to spread the word about your job vacancy to more than one place at a time and have the ability to track how many applicants respond, which sites they respond through and whether they were referred by an employee, you may consider using an applicant tracking system. "Entrepreneur," a magazine and online resource for business owners, notes that Jobvite, Taleo, Cats and Power Recruiter are all applicant tracking systems.

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