Ideas for Launch Events

Written by jennifer dermody
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Ideas for Launch Events
Balloons draw attention to launch events. (grand opening sign image by robert mobley from

Launch events are carefully planned marketing tools, designed ultimately to increase revenue in business. An organised product launch event boosts the image of a product, service or establishment. Launches provide a stimulus that encourages the public to make a purchase, join or enrol. Event ideas such as mass mailings to generate interest, a countdown to the event, bold, bright, decorations and opportunities to win prizes and free gifts, bring interested consumers together.

General Promotion

A general promotion does not culminate in a specific launch event, but takes place over a period of time. It is a campaign that draws attention to a product by people who frequent an establishment for its other services and generates new interest. A general promotion includes a combination of specific, small, events such as an informal open house, an advertised invitation to a free class or trial, a day when current customers are invited to bring guests for freebies or an ongoing sale.

Ideas for Launch Events
A promotional sale as part of a launch. (sale 70% off sign. all sale sign. price image by L. Shat from

Hospitality Event

Good hospitality is a powerful tool. As part of a launch promotion, a hospitality event can be a dinner for sponsors or a breakfast for members. A simple tray of sweets and water or coffee, followed by a tour of the site, can be an effective promotion.

Ideas for Launch Events
Free food generates interest. (chocolate cookies image by from

New Product Promotion

Launching a new product on a particular release date, is a marketing push to build excitement and energy around a product. "A push promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product," according to Tutor 2 U. Advertising is the most likely promotional tool for a new product launch including direct mail marketing and heavy advertising at the host site.

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