Maximise sales at your shoe store by displaying your shoes and other products in appealing ways. Instead of having rows of shoeboxes, requiring guests to dig through them, attractive displays can lure in customers and expose them to more shoe styles. The more shoe styles they see, the more likely they are to find a pair that works for them. Take the work out of shoe shopping for customers, and expose them to your inventory in eye-catching and hassle-free ways.
Show off similarly styled shoes in a stacked display. Choose a linen that shows off the colour of the shoes you choose to display, and make sure that colour is neutral enough that it doesn't overpower the display. For example, if you choose to display different styles of black pumps, choose a flattering linen colour such as gold.
Underneath the linen, stack shoeboxes or other items at different heights and put a pair of shoes on each one. This way, the customer can view all of the shoes at once. Choose shoes of the same genre. Put sandals, boots, ballet flats, men's loafers and heels together.
Use the season or shoe style as inspiration to create a themed display. Get your customers ready for snow by creating a themed displays with winter boots. Place faux snow on your display, and stack a pair or two of boots in the snow to show their durability. You can even include a printed card--perhaps in the shape of a snowflake to fit with the theme--with a few facts about the boots written on them. For example, you can list what material the boot consists of or if it's insulated.
Other thematic displays include sandal displays for summer, where you can scatter sand atop the display or even place the sandals on child-sized pool floats for a punch of colour on your thematic display.
Many shoe stores also sell accessories such as handbags and scarves, so if you do, incorporate these items for an attractive display that helps sell all of the products in your shoe store. Much like clothing store displays put together outfits for customers to browse, you shoe store display can showcase shoes and accessories that work well together.
Scour your store for a pair of shoes along with a handbag, scarf or other accessory that matches them. Stack your display items on small plastic shelves to give the display some height. Place the shoes on the tallest shelf since you want to draw your customers' eyes to them. Add accessories beneath the shoes for an attractive display.
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