Whether you have been asked to create an environmentally-conscious poster for a school project or want to spur your office mates to act in an eco-friendly way, a poster can capture a lot of attention. Posters may be as simple as a few lines of text or filled with photos and graphics. Keep Mother Nature in mind when you’re brainstorming for ideas. Here are some ways to create a go-green poster.
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Sometimes, facts make the biggest impact, without any graphics or big blocks of text necessary. For your go-green poster, a little bit of research can yield some alarming and eye-catching facts. Type in a large font and print out (or use markers to hand write) facts on your poster. You may want to include items such as: running the water when brushing your teeth wastes nine gallons of water; 44 million newspapers are thrown in the garbage (not the recycling bin) every day; or 2.5 million water bottles are used in America every hour. Position one to three facts per poster with bold lettering and lots of white space to draw the eye right to your message.
To reach people who learn better visually, use your poster to display devastating comparisons of environmental problems facing the world. A drawing of a group of 17 trees (hand drawn or cut from a magazine) may be placed next to an image of a stack of newspapers (representing one ton), which is the amount saved when those newspapers are recycled. An image of a soda can placed next to a photo of a television represents that the recycling of that single can will allow someone to enjoy three hours of their favourite television programming. You can even show people how items that don’t even appear to be used as frequently anymore, such as computer diskettes, are still causing problems. For example, you may want to show a pile of diskettes and a photo of the Sears Tower. This can teach viewers that the pile of diskettes thrown away each day (four million) will reach the height of the Sears Tower in one day. Plus, the disks will take 500 years to degrade. Visuals such as this can be quite compelling.
Recycling is not a new term in the idea of going green, so to make it fresh, you’ll need to target the topic to your viewers. If your poster is for adults, focus the poster on recyclable items that may be piling up in their house (or worse, destined for the garbage can) such as computer monitors, cell phones, ink cartridges, glasses, televisions and DVD players. Provide information on which companies accept these items and use their logos and web site addresses. Since some people won’t recycle if it’s too much of an effort, include any company incentives on your poster such as rebates or free items in exchange for the recycled item. Research recycling programs that benefit individuals, charities and schools.
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