Tips on Increasing Grocery Store Sales

Written by neal litherland
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Tips on Increasing Grocery Store Sales
There are several strategies that can increase your grocery store savings. (picking bananas image by michael langley from Fotolia.com)

All stores want to increase sales as much as possible. This is no different for grocery stores than it is for fast-food restaurants. There are some strategies that you can use to increase your sales. Test them out to see what works for your store and what doesn't over time.

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"Add-On" Sales

The add-on sale is something that anyone who's ever been to a fast-food restaurant is familiar with. It's the question of "would you like fries with that?" An add-on sale is when you offer someone a popular item that they haven't yet purchased in the hopes that, as an impulse, they'll add it to their order. For a grocery store, you should find which item is most popular and keep it near the register. If customers don't grab the item on their own, clerks could point it out and bring it to the customer's attention. If even a fraction buy the add-on sale, that's additional money you wouldn't have made otherwise.

Diversify

Grocery stores usually have a good deal of diversity, but it can sometimes be key. If you have a bakery that sells fresh bread, but doesn't sell more expensive items like custom cakes, for instance, you could make that an option, and see how much more business comes in. If you carry Coke products but not Pepsi, you may want to branch out and carry both; customers who prefer one or the other will have exactly what they want. This will not only increase your sales, but will increase customer loyalty as well.

Package Deals

Package deals, or "specials," can often drive up your profit. If you sell doughnuts singularly, why not give customers a discount if they buy a dozen at once? You are motivating your customers to save money, yet they end up spending more. Though you do lower your price per item, you make up for it by moving more items into the hands of your customers and collecting on that larger, bulk purchase.

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