The best makeup for women over 50 years old

Written by audrey pannell | 13/05/2017
The best makeup for women over 50 years old
Women over 50 should wear light, dewy make-up for a more youthful appearance. (make-up image by Francois du Plessis from

The best make-up for women over 50 are moisturising products that leave the skin with a healthy glow. The foundation, blush, eyeshadow and lipsticks used should be in shades that enhance the skin's natural colour while reflecting light to reduce the look of imperfections. Many products on the market today contain anti-ageing ingredients and sunscreens to help repair and protect the skin from further damage. These products give the skin a healthy, youthful appearance.

The Best Foundation

Women over 50 should use a moisturising foundation that has a dewy finish or that contains light-reflecting particles. This will diminish the look of wrinkles on the face while moisturising the skin. The dewy finish and light-reflecting particles will make the skin appear more youthful as it gives a healthy shine to the face and diffuses the appearance of imperfections. If you already have a favourite foundation but it is not moisturising, mix it with a little moisturiser in your hand before applying. It is important to apply a thin layer of foundation, as too much will just appear cakey and enhance wrinkles. It is also important to wear a foundation that contains a sunscreen to protect the skin from further sun damage. With the use of new technology, many foundations on the market today are targeted specifically to ageing skin and contain antioxidants, vitamins, skin-tightening ingredients and other anti-ageing properties.

The Best Blush

The best blush for women over 50 to wear is a moisturising cream blush that contains light-reflecting particles. The light-reflecting particles will diffuse the look of wrinkles and the creaminess of the blush will provide a dewy finish, presenting a youthful appearance. According to Care Fair, women over 50 should avoid applying the blush to the cheekbones because it can cause the face to look overly thin; it should instead be applied to the apples of the cheeks. There are many cream blushes on the market today that are made with antioxidants, vitamins and anti-ageing ingredients, which help nourish and repair the skin.

Eyes and Lips

Women over 50 should wear light colours on the eyes and avoid heavy, dark shades and liners. To keep the eyes bright and open, an eye-brightening pencil can be used in the corners of the eyes. These pencils are usually a very light, frosty colour and make the eyes appear more awake and open. It can also be used along the brow bone, which makes the eyes look as if they are more open and lifted. Thin brows should be avoided, as they age the face, and the natural brows should be coloured in to add structure to the eye area. Eye shadows should be used in lighter shades, with only dark shades to contour, and mascara should be used on the upper lashes only to help the eyes appear larger. As for the lips, women over 50 should stay away from matt lipsticks, which can emphasise lines, and instead use moisturising cream lipsticks or glosses. A neutral lip liner can be used just outside the natural lip line to make the lips appear fuller. According to Flourish Over 50, the best colour to use is a pink because darker colours make the lips appear smaller and pink can counteract any dullness in the complexion, brightening the face. Many lipsticks now contain sunscreen, which can help protect the lips from sun damage.

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