70's makeup styles & tips

Written by rebekah worsham
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70's makeup styles & tips
The style of the '70s was about glamour and attitude. (style image by Andrey Kiselev from Fotolia.com)

Perhaps no other decade has epitomised decadence and chicness more than the 1970s. From super-straight hair to the Farrah Fawcett flip, the '70s were all about self expression and glamour. Make-up was used for more than accentuating your features, it was used to make a statement. The '70s style has made a return to popular culture in a big way, with celebrities bringing new life to some of America's most popular vintage looks.

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Women's Hairstyles

The '70s had a number of female stars with hairstyles that women all over the world tried to copy. Some of the most famous were that of figure skater Dorothy Hamill and actress Farrah Fawcett. Dorothy Hamill's short, wedge-style cut became popular after her 1976 Olympic figure skating appearance. Her look can be obtained by sectioning off the hair and applying shallow-angled chin-length layers throughout the hair to create a solid line, working from front to back on both sides. According to an article published by "Shine," actress Farrah Fawcett's long layered, feathered shag cut became one of the most popular hairstyles of all time. To achieve her look, hair should be cut into choppy, uneven layers throughout making sure to trim each layer evenly. Once the hair is cut into a shag style cut, roll the hair with hot rollers and allow the hair to cool. Once cooled, gently unroll the hair from each curler and run your fingers loosely through the hair to add body, without removing the curl. You may choose to feather the hair back with a round brush before securing the look with strong holding hairspray.

Men's Hairstyles

The '70s saw a more rugged look in men's hairstyles with men eager to copy the look of movie stars such as Burt Reynolds and Robert Redford. These looks were easily copied by allowing the hair to grow out just enough to create a layered, feathered look. Once long enough, the hair was cut into choppy layers that allowed the hair to hang over just past the top of the ear. Another popular look in the '70s was the afro. The afro was worn primarily by African-American men, but could also be worn by Caucasian men with naturally curly or chemically permed hair. To achieve the look of the afro, tightly curled hair was allowed to dry in its natural state after being treated with moisturising hair cream. Once dry, the hair was brushed through with a pick or comb to create height and then sprayed with hairspray to hold.

Make-up Trends

The '70s saw big, false eyelashes, bold eyeliner and the ever-present blue eyeshadow. These items were must-haves in the look of '70s make-up, which was copied by women all over the world. Another big trend in make-up during the '70s was a heavy coating of clear lip gloss. Gone were the days of '50s red or pink lip colours. Instead, pale lips, bright coloured eyeshadow and long, thick lashes ruled the decade. To achieve this look, start with a liquid base or concealer and apply to the entire face, including eyelids. Next, sweep a pale blue or other brightly coloured eye shadow just on the eyelid, making sure to avoid any area above the lid. Next, sweep the edge of the upper lashes with black, liquid eyeliner and finish with black mascara. Brush a soft, shimmery blush over cheek bones and then apply clear gloss to the lips.

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