Ideas for a children's clothing secondhand shop

Written by abby slutsky
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Ideas for a children's clothing secondhand shop
If you own a children's second-hand clothing store, use local kids to model outfits. (Children's sight image by jura from Fotolia.com)

Identifying and implementing ideas for a children's second-hand clothing store can help increase sales. Since children grow quickly, purchasing kids' clothing from a children's second-hand clothing shop can save significant funds and customers can often find barely worn clothing. Emphasising the benefits of shopping at children's second-hand shop will help generate business. Once inside, customers will judge the merchandise, how it is displayed and pricing.

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Marketing

Marketing a children's second-hand clothing shop will help get customers, The trick is to market the store so your intended customer base knows about it. If your clothing shop is in a fixed retail location, consider advertising in a local parenting magazine or community centre newsletter, or sending out e-mails to a targeted audience of parents in the area. If your second-hand children's shop has an online presence, you can also advertise it on articles geared to parents and on parenting websites.

Attracting Store Customers

Place an item outside the store that will appeal to children. Try putting a bubble blowing machine by the door or a large stuffed animal. Display appealing clothing in the store window and put some strategically placed items in the window that might appeal to children. Consider children's books, building blocks or a sparkling mobile.

Organization

Keep your store well-organised and display clothing attractively. If your store has a front window, display some of your higher-end clothes in it. Boys may be attracted to clothing items that have sports team logos on them. Inside the store have items grouped together by size. Make prices are easy to read. If you aware of any items that are damaged, place them on an "as is" discount table or remove them. Display designer outfits prominently to catch the customer's eye.

Host a Special Event

If your children's second-hand clothing shop is at a fixed location, host a special event. Invite local children to model some of the items to will draw in parents who want to see their children model. Play music while the children model and let the children select their outfits so they are likely to want them.

Advertise sales with vibrant signs and make the store kid-friendly during them. Have staff who are not busy, read stories during sale days so that children who are not trying on clothes will have something to do. Making shopping easier for your customers will keep them in the store longer.

Have sales during kid-friendly holidays. Provide candy for a Halloween sale and give a small discount to customers who bring costumed children. During your Christmas or Hanukkah sale offer complimentary candy canes or dreidel toys. Use crepe paper or balloons in holiday colours to make the store festive.

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