E-mail marketing can help businesses increase sales and it generates an excellent return on the investment. Using the Internet helps businesses reach a large pool of potential customers. There are some disadvantages to e-mail marketing, but knowing how to avoid pitfalls allows businesses to make the most of what e-mail marketing has to offer.
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E-mail marketing is very inexpensive and the return on the investment is excellent, according to email-marketing-reports.com. It is the best direct-marketing channel and brings in much better results than direct-marketing material that is printed. E-mail marketing also is cheaper than printed material that requires postage to be mailed.
E-mail marketing can be tracked. E-mail marketing success can be judged based on the number of clicks the website gets.
E-mail marketing can focus on advertising campaigns or one-on-one advertisement. You can send mass newsletters or target specific users.
E-mail marketing is data-driven and helps build relationships and loyal readers, according to email-marketing-reports.com. You can include coupons, downloads, registrations and informative information about your company that generates interest and repeat customers.
More than half of Internet users access their e-mail accounts to either check or send mail on an average day, according to ismartsoftware.com. A registration form can be placed on your website so users can sign up for newsletters and other information you may send out, according to ismartsoftware.com. E-mail marketing leads to sales conversions and allows website owners to market at Internet speed, according to easycontact.com.
E-mail marketing must have a target message and the people who receive it must want to hear from you. E-mail marketing should not be overdone.
Newsletters or e-mails must have important information or else they will not get through. HTML e-mails are opened more than those that just offer a text version. To create a good newsletter that has graphics, text and images, you must be somewhat familiar with writing HTML.
Purchasing Email Marketing
Services for e-mail marketing can be purchased, according to easycontact.com. Those who are not familiar with e-mail marketing can contract the work out and have a low-cost professional e-mail marketing campaign launched for their company.
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