The advantages & disadvantages of email marketing

Written by melanie watson
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The advantages & disadvantages of email marketing
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E-mail marketing can help businesses increase sales and it generates an excellent return on the investment. Using the Internet helps businesses reach a large pool of potential customers. There are some disadvantages to e-mail marketing, but knowing how to avoid pitfalls allows businesses to make the most of what e-mail marketing has to offer.

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E-mail marketing is very inexpensive and the return on the investment is excellent, according to It is the best direct-marketing channel and brings in much better results than direct-marketing material that is printed. E-mail marketing also is cheaper than printed material that requires postage to be mailed.

E-mail marketing can be tracked. E-mail marketing success can be judged based on the number of clicks the website gets.

E-mail marketing can focus on advertising campaigns or one-on-one advertisement. You can send mass newsletters or target specific users.

E-mail marketing is data-driven and helps build relationships and loyal readers, according to You can include coupons, downloads, registrations and informative information about your company that generates interest and repeat customers.

More than half of Internet users access their e-mail accounts to either check or send mail on an average day, according to A registration form can be placed on your website so users can sign up for newsletters and other information you may send out, according to E-mail marketing leads to sales conversions and allows website owners to market at Internet speed, according to


E-mail marketing must have a target message and the people who receive it must want to hear from you. E-mail marketing should not be overdone.

Newsletters or e-mails must have important information or else they will not get through. HTML e-mails are opened more than those that just offer a text version. To create a good newsletter that has graphics, text and images, you must be somewhat familiar with writing HTML.

Purchasing Email Marketing

Services for e-mail marketing can be purchased, according to Those who are not familiar with e-mail marketing can contract the work out and have a low-cost professional e-mail marketing campaign launched for their company.

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