Once a company reaches a certain size, communicating regularly with staff becomes both more important and more difficult. A staff newsletter offers the chance to not only reach staff members with news and resources, but to recognise their accomplishments and engage them in the company's mission. Staff may even wish to contribute to the newsletter themselves.
Staffperson of the Month
Interview a different staff member for each issue of the newsletter. Ask a mixture of lighthearted and serious questions. To avoid repetitious profile articles, vary the questions for each new interview subject. Polish and organise the responses in a question-and-answer format, or have a professional writer craft a short, magazine-style article based on the responses. People love to see themselves in print, so send extra copies of the newsletter to the "Staffperson of the Month." Staff profiles may even help to form a more cohesive workforce, as people learn more about each other.
Ask each staff member to submit a weird or unusual factoid about themselves, to the person compiling the newsletter. Insert a factoid with no name or other clue attached, on the back page of the newsletter, under the heading "Guess Who?" Reveal the name of the "Guess Who" subject in the next issue. Similarly, a baby or childhood photo "Guess Who?" can be included.
Gather a running list of staff members' achievements and innovations in the workplace and in their non-work life. These can range from running a first marathon to inventing a new product to masterminding an acclaimed revamp of the company blog. While achievements related to the work environment should be rewarded with incentives like raises and extra days off, they should also be celebrated. Recognition is as psychologically rewarding as any financial incentive. In an Inc.com article titled "Employee Reward and Recognition Systems," it states that reward and recognition systems should be considered separately. Author Paul Lesque, in an Entrepreneur.com article called "Is Your Employee Newsletter Doing Its Job?," characterises employee success stories as "hero stories" and advises that staff newsletters should consist largely of such morale-affirming, motivating articles.
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