Retail window dressing ideas

Written by daniel ketchum
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Retail window dressing ideas
Window displays are important to promoting your products. (window display, historic smithville, nj image by Jorge Moro from

If you own a business, you know that the most important thing you can do to increase sales is to find effective ways to get your products or services in front of potential customers. While many businesses concentrate on esoteric concepts related to mass marketing and online sales, the old-fashioned window display can still have its place in your overall marketing scheme. There are many different approaches to setting up your window dressing.

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Seasonal Themes

One approach to setting up window dressing for your store is to base it on the season of the year. For example, if you have a clothing store and it is winter, you can fill your store window with fake snow and icicles. Then place your best coats, scarfs and gloves on your mannequins. Alternatively, if you have a restaurant and it is summer, you can feature the cold deserts and drinks that you serve inside.

Sales Items

Many people like a good sale. Take advantage of this fact by creating a display centred on items you have for sale. For instance, if you have a new line of chocolates on sale, you can highlight these in your display. Make sure you indicate what the normal price is so that the customers will appreciate what a bargain they are getting. Also keep in mind to intermix the sale items in your store with non-sale items (not in a deceptive way) to encourage buyers to purchase these as well.


People like a clever joke or visual pun, so use humour to draw people to your store window. For example, if you have a toy store and are creating a Christmas display, you can add humour by using your Christmas mannequins and dolls in unconventional ways, such as showing a mischievous elf clinging to the back of a flying sleigh or Santa stuck in a chimney.

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