Optimising the organisation of a retail store helps ensure that customers can find what they are looking for quickly and navigate the store with ease. Certain layouts work better for different types of stores and the buildings they reside in, but each is implemented with the same goal in mind: to generate the most sales. Consider all of your options before finalising the layout of your store.
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A store organised using a grid layout is very simple. The aisles of the store are arranged parallel to one another and lead to the checkout lanes located at the front of the store where customers enter and exit. Most people have seen this type of layout used in grocery or chemists.
Diagonal layouts are very similar to grid layouts. Like a grid layout, the merchandise in the store is separated into aisles which lead to the checkout area. However, in a diagonal layout, the aisles are set at an angle to the front entrance of the store. Doing this helps maximise the space available in a smaller store.
Mouse Trap Layout
In a mouse trap layout, when customers enter the store there is only one direction to go. Customers walk around the perimeter of the store, stopping to pick up items they need until they reach the checkout aisles located where they originally entered. Mouse trap layouts are often used in furniture stores and are considered a more traditional style store layout.
Mixed Floor Plan
A mixed floor plan layout incorporates different types of layouts throughout the store. This is often seen in a department store setting where different floor plans work better depending on the type of merchandise on display in that particular area. For example, the housewares section of a department store might use a grid layout while the clothing sections work better with a racetrack layout. Having the flexibility to use different layouts for each type of merchandise ensures that customers find what they are looking for quickly and easily in every department.
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