Promoting your nightclub or clubbing event can seem quite straightforward--building social networks, hiring club promoters and building a great street team--but more often than not, throwing a successful event can be more challenging than meets the eye. Attracting crowds of party-goers to your particular nightclub instead of other hotspots requires time, skills, hard work and most importantly, patience. But, with the right set of tips and tools, you can be guaranteed to draw more people to your nightclub on a regular basis and consequently make your event successful and profitable in the long term.
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Build a customer base
Building a large database of customers to whom to promote your event is imperative for the success of your nightclub. The best way to do this is not only through networking but through continual contact. Do not just collect names and phone numbers, make sure you use them. Contact your customers regularly via phone calls, texts or e-mails--keep them updated on events, celebrity appearances or performances, and most of all, try to personalise your weekly invitations. Give customers VIP treatment at the door and buy a drink or two for customers who bring more guests in. It is also much easier to keep the same people coming back to your events than to spend money trying to attract new customers.
What you’ll also find is, the more you take care of your customers, the more business you’ll rake in from their friends and acquaintances. There is no better advertising than ‘word of mouth’ advertising.
Hire a photographer
Another easy way to keep party-goers coming back for more is to hire a professional photographer to take photos at your club and then upload them online for patrons to view after the event. This is a way to show off your crowd and event and remind people how much fun they had partying at your club. Young people especially love to go online after a fun weekend and see pictures of themselves letting loose and having a good time. People are visual creatures and seeing paparazzi-style photographs of themselves in public as they party the night away enhances their sense of VIP status and can help bring them back again next week.
Also, if you hire a talented photographer that frames the event beautifully, you can use the photographs as advertising tools. Remember, the more professional and glamorous your shots are, the more positive attention and interest you will draw to your nightclub events. Just ensure your photographer watermarks your photographs with your club name or logo so prospective clubbers know exactly where to go.
Smart and strategic advertising
While the traditional promotional flyer is still a valid and effective tool to advertise your event or club, you can print as many fancy flyers as you like but they will never get seen if they end up in the wrong hands. Carefully distributed flyers are still one of the best ways you can promote your club. Try to target environments where many of your clientele will frequent when not at your club. For example, if yours is a hip-hop club, then hand out flyers at urban music stores and underground hip-hop freestyle joints.
Also, utilise free advertising tools such as social media sites. Create Facebook events and invite all your friends, upload and send digital flyers via Facebook and Tweet and Re-Tweet invitations. Technology has revolutionised the way we communicate to others and thanks to ‘smart phones,' users can receive digital social invitations immediately after sending, and as the event organiser you can also conveniently receive RSVPs faster.
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