If you own or are preparing to start a landscaping business, one of your most important priorities is drumming up business. One time-honoured way is to create flyers that advertise your services to the public. Creating flyers is a low-cost approach to making your potential customers take notice of your business capabilities versus those of your competitors.
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Emphasise Your Experience
If you've been in business for years or have a background working in the landscaping business, a good way to approach your flyer's design is to emphasise your company's years of experience. Convey a sense of reliability in the eyes of the public when they consider your services. Use portrait or "action" photos of your customers and your reliable employees. Include a line or two from staff that reflect their objectives while performing their work, such as: "My aim is for complete customer satisfaction in a timely manner because that's what I would expect as a customer."
Design your flyer based on a theme that is attention-grabbing or simply amusing. For example, design a flyer that has a pre-schooler pushing a child's lawn mower toy, with a caption that reads, "Your current gardener not working out? Maybe it's time to take a look at what our team of professionals can do for your landscape." If yours is a new business, cut costs by designing your own flyer using a graphics program. You don't have to have taken a course in graphic design to create a flyer. Use a basic program like Microsoft Word or Publisher, and base your flyer's design on one of their many templates. Or, if you or a friend has experience in InDesign or Photoshop, use one of those programs.
Compare & Contrast
If you need to get a leg-up on your competition, create a flyer that points out your company's strengths or advantages versus those of your competition. Don't name your competitors directly, but rather make more generalised statements, such as: "unlike our competitors, we offer..." and "We're miles above the rest when it comes to ..." and then fill in the specifics. Mention specifics such as the equipment your company uses or the prices of your services as compared to other landscaping businesses in your area. You may want to include images of your equipment in use or add a price chart for each of the services you offer. If you run a monthly discount for customers who sign a long-term contract, include this as a selling point.
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