You can use strategic planning and thinking to market your electrical contracting business. If you assess what you're doing now and what services you might add to make your marketing ideas unique from competitors, you'll be able to exploit every opportunity to make your business the one that customers select for services, and the one that other professionals select to build a mutually beneficial partnership relationship. For instance, you can analyse pricing, specific areas of expertise, licenses and years in business, and incorporate recommendations from customers. A few key marketing strategies can really light up your business.
Market Green Capabilities Through Workshops
Meet with homeowners' association presidents, community centre directors and libraries to offer free or low-cost workshops on how to conserve electricity. Use the opportunity to present simple task instructions for do-it-yourself projects, and to explain the potential dangers of attempting complex projects like installing solar panels. Create follow-up marketing vehicles like a one-page tip sheet that reminds prospective customers on how much they can save by going green. Prominently feature your contact information on all materials. Make kitchen magnet business cards for attendees to use for future reference.
Direct Mail Marketing
Target homeowners in older neighbourhoods where interior electrical wiring might be outdated or do not currently meet new codes and standards. Highlight special services to increase outlets in bedrooms, home office areas and kitchens to accommodate newer appliances and electronics. Take advantage of home improvement trends like installing recessed lighting and home security systems, and offer special discounts to market your business. Create special direct mailers to thank past customers and update them on your service capabilities.
Develop a Website with an FAQ Section
If you don't already have a website, now is the time to do so. People look to the Internet to source electrical contractors so it is important that you have a web presence. Include a Frequently Asked Questions section with information on your rates, types of electrical services you provide, and the length of time it takes to finish different tasks and jobs. Include answers to the most common questions that customers ask when they call to inquire about services. Having an FAQ section can also help improve your website ranking on search engines to generate more traffic to your site.
Explore Strategic Marketing Partnerships
Develop a brochure that gives an overview of your business and services. Include before and after photos to showcase work and expertise. Develop a database of the names of the marketing manager for retailers who sell computers, media equipment and appliances. Also include a list to prospect professionals like home remodelers, builders and apartment complex managers. Make calls to those on your database and ask for a meeting. Get permission to have your brochures and business cards distributed. Explore offering the stores a special discount to market your services to their customers and clients.
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