Showroom Manager Duties

Written by ariel phillips
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Showroom Manager Duties
Showroom managers must be business-savvy "people persons." (sales representative image by Peter Baxter from

Showrooms are spaces used to display products for sale. These stores act as retail outlets for a specific company and therefore showrooms generally only offer products from one company or brand---whether it be cars, furniture, appliances, apparel or what have you. Showroom managers are responsible for overseeing the day-to-day operations of a showroom. They must be highly responsible people who posses solid business and personal skills.


Showroom managers are in charge of overseeing the sales of a showroom environment. This entails everything from making sales to keeping track of sales reports to forecasting sales projections. Showroom managers must be experienced salespeople who can go into any sales situation with the wherewithal and confidence that they can satisfy a customer and make a sale.

Customer Service

On top of being savvy salespeople, salesroom managers are responsible for the face of a showroom, which means handling the customer service elements in a professional manner. Salesroom managers must know business protocol when it comes to dealing with customers and must be able to field every type of customer inquiry, from the dissatisfied customer to the very inquisitive one.

Staff Management

Storeroom managers are responsible for managing all the other showroom staff. This involves motivating, encouraging and collaborating with employers to create a healthy, productive work environment. Managing employees also involves scheduling elements and other administrative work such as coordinating sick leave and allotting bonuses. Showroom managers must also be willing to fire an employee if that employee is not performing up to company standards or has crossed some other line, even if this employee is personally on good terms with the showroom manager.


Showroom mangers are in charge of training newly hired staff so they can quickly get up to speed and perform their jobs at a high level of competency. This involves having good communication and people skills, so you can make new hires feel comfortable and give them the information and knowledge they need to thrive in their new work environment.

Product Knowledge

Showroom managers must be highly knowledgeable of the products available in the showroom. They must be able to successfully field all employee and customer queries regarding the products, and must also stay on top of current trends and competitor products. Being an expert in the products available in the showroom is an important part of being a successful showroom manager.

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