Sports club promotion ideas

Written by lysa d'angelyse
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Sports club promotion ideas
Promotions are a great way of acquiring new members and guests to your sports club. (fitness equipment image by Sunshine Photos from

Marketing is essential for building any business. From flyers to health fairs, marketing ideas are endless. Utilising fun and rewarding promotions for your sports club will help bring in new members and guests.

Fitness Fair

Have a fitness fair for the public and potential members. This is similar to an "open house" for guests to see what your sports club is all about. Hand out complimentary guest passes, offer free sports beverages or smoothies and free advice from personal trainers. Purchase newspaper or radio ads to promote the fitness fair or contact fitness brands (i.e., equipment, beverages) that you carry or promote and inquire about sponsorships. Offer door prizes for the first 50 guests to attract people to come to your event.


Giveaways are a great way to let potential guests and members try out your sports club. Create a "Grand Prize" membership package to give away (for example, "A complimentary one-year membership with full access to the club plus one week of personal training.") Giveaways can also be smaller--perhaps a three-month membership or even a one-week pass. This would be a great idea for holidays such as Christmas, Mother's/Father's Day or as a "New Year's" push (since most resolutions include being healthy for the New Year).

Charity Benefit

Getting involved with non-profit organisations in your community to help with charities is a great way to promote the sports club. Choose an organisation that might need an extra push or one that you personally support. Contact the organisation with a proposal and information on your idea. Offer fun fitness games for the entire family, healthy snacks and beverages and a raffle for donations.

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