Choosing a gift for wealthy man can be difficult if it seems he already has everything. According to Unity Marketing, a company that specialises in luxury consumer behaviour, the most important values among affluent individuals include excitement, strong relationships, enjoyment and fun. Your gift should be something that he will enjoy and wouldn't necessarily think to purchase for himself.
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Some wealthy men would enjoy an exciting experience rather than an Italian leather briefcase or a monogrammed golf bag. Consider a certificate for him and a friend to go skydiving or parachuting. Other option for the affluent adrenalin junkie is a private ski trip down a particularly treacherous mountain; there are a variety of locations throughout North America, Europe and Central Asia.
According to a report from the Unity Marketing Group, sales for men's luxury accessories have increased between 2007 and 2010, indicating their desirability among affluent men. Ask someone close to him if he has leather items that are in desperate need of replacement. Even men with ample incomes can fall into the pattern of carrying around a wallet or briefcase past its prime. Any major luxury department store offers a variety of styles, ranging from green alligator skin briefcases to the classic black Italian leather wallet.
For the man who has everything, consider giving him a vacation to an area of interest. For example, if he's always loved snorkelling, give him a vacation in Belize with his family; for the wine expert, offer a trip through the Italian wine country. Give him open-ended tickets so he can choose the dates. Consult with his partner, close friends or secretary about his general availability and whether he might be interested in such a trip. For example, many men love Indian food but wouldn't necessarily want a trip to India.
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