Although many construction companies prefer to let their work speak for their business, sometimes this isn't enough to stay profitable. Advertising can be a great way to reach your target audience and grow your construction business. Whatever advertising strategies you choose, be sure to commit to making it successful and work towards achieving your business goals.
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Attracting new customers can be a challenge. Maximising the relationships you already have with your existing customers is an easy way to attract new business and increase revenue, without a lot of expense.
Offer discount upgrades in material or design. Not only will this make your customers much more likely to seek out your services in the future, but they'll also be more likely to show off the premium work you've done to others. Word of mouth advertising is a great way to expand your client base. Consider implementing a customer referral program, which includes discounts or other incentives for customers who refer your business to others.
Design business signs to display during and after a construction project. The neighbours will be sure to notice your work and hopefully be impressed. Be sure to include your contact information on your signs.
Offer other advertising premiums to your clients. Give out free pens, hats and T-shirts with your business logo and contact information. It's a great way to spread the word about your business.
Employees as Advertisers
Since you already pay your employees, and it's in their best interests for you to get more work, let them help you advertise and grow your business.
Offer your workers a bonus for referring new customers. Adding an employee bonus incentive helps build company pride. Happy employees do good work, which is also good for business.
Provide your employees with work vehicles, free clothing and other items that have your business logo and contact information. They'll attract positive attention and potential clients wherever they go.
Print colourful door hangers that feature your products and services. Have your workers leave them on homes and businesses close to the projects they work on. You can order hangers from an online print service and have them in less than a week.
Reach New Audience
Referrals are great, but occasionally you need to try some other things to attract new business. Purchase company booths at home decorating and repair trade shows. Offer free premiums and provide information on your products and services. Also include some visual examples of your company's best work, including photographs and video. Host demonstrations and giveaways to build an e-mail marketing list.
Anybody can buy newspaper advertising, but only the best actually make the news. For example, a story about your company's involvement in a community outreach project can help attract new customers. Also consider maintaining a company website or blog and writing online articles to help establish your professional expertise and reach a new audience.
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