Marketing & PR

Real estate agencies can utilize labor market research to understand market changes and make predictions about future sales. Labor market research provides a range of statistics about employment,...

Raffles are used nationwide as a method of fund-raising by many non-profit organizations. In the state of Florida it is illegal for any individual to operate a game of chance, such as a raffle,...

Sales are the life blood of any organization, and good lead management systems keep the sales funnel filled with a large number of qualified prospects. Many variations of lead management systems...

A store layout is the design in which a store's interior is set up. Store layouts are well thought out to provide the best exposure possible. They are designed to create an attractive image for...

SWOT analyses--measuring Strengths, Weaknesses, Opportunities and Threats--highlight the various marketing conditions that can impact an organization. Because SWOTs divide these factors into...

Locating market segments and identifying target markets is an important part of selling your product as effectively as possible. Business owners need to understand their market in order to target...

An insurance sales agent receives a license from the state in which he practices. That license gives an agent the authority to contract with one or several insurance companies and sell their...

Each business that offers a large number of goods may want to learn how to create and print a catalog. Though the construction of a glossy catalog can get costly, the amount of sales revenue it...

According to the Federal Deposit Insurance Corporation, the United States has more than 7,800 financial institutions as of 2010. Things like checking accounts, savings accounts and ATM cards come...

Marketing any product, including a new ice cream flavor, can be done in different ways. From online teasers to get people to come in to your store to bringing samples to the streets for people to...

Sending out bound proofs of books for review just before they are published is an honored tradition in book marketing. The advent of e-books, self-publishing and publication on demand, not to...

Printed catalogs are an excellent tool to display products to customers through direct marketing. Catalogs allow customers to shop through your store at their convenience, plus they may be kept on...

Service providers trying to sell managed Intelligence Technology (IT) services first must realize that such contracts are akin to a marriage, requiring a long-term commitment. All contracts...

It goes without saying that the ultimate purpose of marketing is to increase sales. Despite this, however, the use of marketing efforts by companies have declined for a few reasons, but most...

Giveaways are a common promotional tool used by marketers that range in size from an all-inclusive cruise for two, to concert tickets, to even little gift baskets. Businesses are able to...

Non-profit organizations typically have a cause that they are working toward. In order to further this cause, many non-profits need a great deal of funding. Funding can come from government grants...

In both marketing and politics, analysts debate the usefulness of Internet polling and the more traditional telephone method. While both approaches have their advantages, each possesses its own...

Consumers often think that they make independent appraisals of products based on personal taste. However, marketing and the social environment can intervene, producing a more complex view of how...

Sales promotion is a type of marketing typically directed at the consumer or distributor of a product. The Federal Trade Commission (FTC) holds the authority to regulate sales promotion law and...

One might say solar lights are the type of product that "sells itself." All the benefits are built-in. They don't raise your energy bill, most operate without wires, and using them reduces our...

A product royalty agreement, also known as a licensing agreement, is a written document typically arranged between an inventor and a manufacturer. According to Entrepreneur.com, it gives the...

Kanban is Japanese for "card" or "ticket." It is a business term that refers to the process of tracking inventory through a production line. A kanban system helps monitor inventory so companies...

"Sales force" is a term used in analyzing how a company sells items. This includes the company's approach to selling and the methods and strategies used. An effective sales force makes a big...

Understanding a target market, which represents the consumers most likely to purchase a company's products, helps business owners and managers focus their marketing strategies on individuals based...

Small businesses make a considerable impact in the United States. The Small Business Administration (SBA)'s Office of Advocacy's "2009 The Small Business Economy" reports, "Small businesses...

An industry profile is a report or gathering of data centered on an area of business that outlines and describes the major components of that area. Profiles often provide an overview of the...

When the economy is down, people tend to tighten their spending habits, so it may seem as though it is more difficult than ever to make sales. But many marketing opportunities are to be had during...

Organizations have a unique opportunity to create value through customer recognition in numerous ways. Customer recognition is a way introduce a company product or service or to give back to the...

Internet users have gotten used to seeing it online, rather than reading it. Netflix, the company that successfully transitioned from VHS rentals, to DVD rentals and later adding streaming video...

Twitter is a social networking website that allows users to post updates that are 140 characters long. People often use these short posts to tell others about their day, their whereabouts, their...

Writing a good campaign speech is important when candidates are running for office at any level--school, local, state or even national. It is important for the candidate to present his position...

Selling photographs through a stock photography company allows the photographer to concentrate on taking pictures while the company manages marketing and sales. In most cases, a stock photography...

There are any number of reasons that an individual may want to complain about a company and their performance. In these situations Verizon offers several avenues to let the company know of...