Popular Adult Cereals of the 70s

Written by roberta l. redfern
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Popular Adult Cereals of the 70s
Some breakfast cereals have been around for more than four decades. (Jupiterimages/Brand X Pictures/Getty Images)

The 1970s saw an explosion of cereals from all of the brands that are still popular today -- Kellogg's, General Mills and Post -- as well as some brands that are now obsolete. As with any product, some of the lesser-known cereals of the 1970s fell by the wayside; Puffa Puffa Rice and Pink Panther Flakes are just two of many. Others, such as Kellogg's Cornflakes, stood the test of time. Some that remain today -- Frosted Flakes, for example -- span generations and are enjoyed by kids and adults alike.

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Kellogg's Raisin Bran

Adults in the '70s might remember "Mr. Sun" singing in commercials for this popular cereal that is still around today. The company marketed Raisin Bran as having "more raisins than ever -- they're juicy and sweeter, too." Mr. Sun served as the cereal's spokesperson -- or spokesstar? -- who told everyone about the "scoop" his breakfast item offered.

General Mills Total

Touted as the cereal that's going to give you more for less, 1970s Total advertisements issue a challenge for adults to find a cereal that has as many vitamins and iron as it does in just one ounce. As Future "Wonder Years" actor Dan Lauria tells the teleprompter to "stop now" and "hold it," 454gr. of the other cereal is portioned into bowls, indicating it takes that much more to achieve 100 per cent of the recommended daily allowance of vitamins and iron that Total has in just one ounce. "That's a big difference," Lauria says. "That's the Total difference."

Kellogg's Cornflakes

In its 70s advertising, Cornflakes -- still popular today -- encourages all generations to try them, by reminding the breakfast eater that "in the heart of every kernel of corn is a Kellogg's corn flake waiting to be born." Grandpa tells his grandson that his father ate his first bowl in the same bowl before him. It will make the "Cornflakes lover in you come out."

C. W. Post

A cereal that is no longer, C. W. Post was an adult cereal that "everyone likes, even the kids." Adorned in his famous white suit, bow tie and hat, the "Music Man" who markets the cereal in the 1970s tells all that it's "a great-tasting cereal with a crispy crunch," and "a taste that will grab you right off of the spoon." As adults mill about on the lawn eating the cereal, the "Music Man" steals a bowl from a child, stating simply, "Pardon me son, that's mine."

"Kid" Cereals Liked by Adults

Some cereals were marketed for both kids and adults. One such cereal was Kellogg's Frosted Flakes. Tony the Tiger not only says, "They're GRRRRRRRRReat," but reminds you that they are "flakes of corn with just the right amount of frosting -- for kids and adults." Fred Flintstone and Barney Rubble enjoy Cocoa Pebbles and try to hide the cereal from their wives, Wilma and Betty. In the end, all four of them -- albeit cartoon characters but nonetheless adults -- give up and wolf down the cereal.

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