Newspaper slogans are a prevalent part of the industry's publishing history. Often published below the title on the front page, such slogans make a daily imprint on the minds of readers and also serve as a branding tool. Some of the most famous city newspapers from across the country use slogans in their title page.
Newspaper slogans quickly gain fame due to their repetitious use and the fact that they typically reference the home city's attitude, its own historical significance and other unique characteristics. From Texas's Longview Daily News slogan, "An Independent Democratic Newspaper Of The First Class Unchallenged In Its Field," to the New Orleans States-Items slogan, "The Lively One With a Mind of Its Own," all famous newspaper slogans have a uniqueness all their own.
New York Times, Los Angeles Times and Chicago Tribune
The primary city newspapers found in these three large-population metropolis all use unique publishing slogans. The New York Times's slogan is "All the news that's fit to print." The Los Angeles Times' slogan focuses more on its circulation, reading, "Largest Circulation in the West." The Chicago Tribune's slogan is a bit more declarative than the other two, proclaiming to be the "World's Greatest Newspaper."
Philadelphia Inquirer, Atlanta Journal Constitution and Los Angeles Herald Examiner
One of Philadelphia's largest newspapers, the Philadelphia Inquirer carries a slogan driven by its unique heritage and origin: "The Oldest Daily Newspaper in the United States -- Founded 1771 / An Independent Newspaper for all the People." Atlanta's primary city newspaper, the Atlanta Journal Constitution focuses more on a southern attitude, using the slogan "Covers Dixie Like the Dew," also a reference to the area's distinct climate. Los Angeles' second city newspaper, the Los Angeles Herald Examiner, carries a competitive slogan that reads, "Largest Circulation In The Entire West."
Tombstone Epitaph, Julesberg Advocate and Burlington Free Press
One of Arizona's main newspapers, the Tomb Epitaph has a slogan that refers to its historical past, reading, "116 Years in the Town Too Tough to Die. No Tombstone is Complete Without its Epitaph." The Julesberg Advocate, a Colorado newspaper, carries the slogan "You won't see a newspaper like THIS every day...just once a week," a humorous take on its distribution strategy. Vermont's Burlington Free Press has always carried the famous slogan, "America's Most Colorful Newspaper."