Ways to Keep Cookies Fresh in a Bakery Display Case

Written by shailynn krow Google
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Ways to Keep Cookies Fresh in a Bakery Display Case
When stored properly, cookies can stay fresh for several days. (Zedcor Wholly Owned/PhotoObjects.net/Getty Images)

People "eat" with their eyes before they taste with their mouth. A display case in a bakery is a convenient way to store baked goods, but it's also an enticement to get customers to buy. Display cases should also keep cookies fresh, so that when a customer makes a purchase, the cookie is as fresh as the day it was baked.

Display Case

Purchase a dry good storage case. Refrigeration units can cause cookies to dry out, especially if they do not have ingredients that require refrigeration. A quality display case must be used to store cookies and keep them fresh. Purchase a case that has a sealed access door and is meant to store dry pastries.

Separating Cookie Types

Most cookie recipes can be classified by soft and crisp. Store crisp cookies in their own display case and away from soft cookies. If soft cookies are stored with crisp cookies, the butter fat content in the soft cookies will cause crisp cookies to become soft as well. Cookies with frosting or icing sugar need a layer of waxed paper or parchment paper in between them during storage. This prevents the icing of one cookie from softening the cookie on top of it.

Cycling Out

Cycle out cookies at all times during the storage process. Place freshly baked cookies at the front of the display and cycle older cookies toward the door so that you pick them up first. Test cookies at the start of each day to make sure they have not gone stale before moving them toward the back of the display for customers. Most cookies store for up to five days before becoming stale if they are properly stored.

Tips and Tricks

Only open the display case door when you are cycling out cookies, replacing cookies or getting a cookie for a customer. Never leave the display case door open long because humidity and dry air can enter the case and cause cookies to become stale. Do not place freshly baked cookies into a display case since the excess heat can cause moisture. Wait until cookies have fully cooled before placing them with other cookies. In the event crisp cookies become soft, recrisp them in an oven at 149 degrees Celsius for three to five minutes. Allow them to cool completely before placing them back in the display case. Place a fresh-cut apple, flesh side up, in a display case of soft cookies to help retain the moisture in the air. Dispose of the apple in one to two days.

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