People "eat" with their eyes before they taste with their mouth. A display case in a bakery is a convenient way to store baked goods, but it's also an enticement to get customers to buy. Display cases should also keep cookies fresh, so that when a customer makes a purchase, the cookie is as fresh as the day it was baked.
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Separating Cookie Types
Most cookie recipes can be classified by soft and crisp. Store crisp cookies in their own display case and away from soft cookies. If soft cookies are stored with crisp cookies, the butter fat content in the soft cookies will cause crisp cookies to become soft as well. Cookies with frosting or icing sugar need a layer of waxed paper or parchment paper in between them during storage. This prevents the icing of one cookie from softening the cookie on top of it.
Cycle out cookies at all times during the storage process. Place freshly baked cookies at the front of the display and cycle older cookies toward the door so that you pick them up first. Test cookies at the start of each day to make sure they have not gone stale before moving them toward the back of the display for customers. Most cookies store for up to five days before becoming stale if they are properly stored.
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