An Awards Ceremony is a time for celebration. Be it in a niche setting, where you are celebrating successes of a particular group of people or perhaps a single individual, to a larger setting, where you are gathering to celebrate the success of a company or group overall, it is best to always keep the speech you give for the occasion as unique, personal and relatable as you can in order to engage your audience. Use memories that the majority of people can recall, or jokes that many people will be able to relate to and laugh with, instead of targeting only one or two people to understand you. This will help your speech become well received and an overall hit.
Know Your Audience
Whether you know the individuals you are doing a script and speech for, or you are there to be an inspirational speaker, you need to craft your script to be one that can be relatable and understandable to those you are addressing. For example, if you are speaking to individuals who have hit their sales goal in television advertising, be sure to pepper your script with anecdotes of television advertising sales challenges, such as the automobile industry crashing, causing a decrease in advertising sales, and how great it is that these individuals were creative enough to navigate their way around it to still go above and beyond their sales goals. It is best to always show the strengths of those being awarded, which not only increases the pride of those individuals, but inspires others who are attending the ceremony to be the best they can be.
Tell a Story
Speeches can be anything you want them to be. They can be a fact-based speech with a script that goes along with a PowerPoint presentation, or it can be a speech that has a script that is loosely written since much of your talk will be impromptu and dependent on the audience's reaction. To really engage an audience, consider writing a script that tells a story. Perhaps the story can begin with the history of the organisation that is recognising the individuals at the ceremony, and then weave the individuals' history and contributions to making the organisation even better. Introductions that award both the organisation, company and individual show that the employees play a significant role in the company or organisation's success and are very well recognised for doing so. Also, a story makes people want to continue to listen so they can hear the climax and ending of the story. Have the ending of the story be the actual award presentation.
An interactive speech with a script that runs with it can be a lot of fun, but will take time to prepare. To do this, prepare envelopes that you will use to give away small prizes to those who have attended the speech, but are not recognised. This helps to keep people interested in the event. During your script writing, intertwine the mini-prize giveaways in the speech.
All-Encompassing Speech Script
An awards ceremony is to give individuals recognition for their achievements. Often, other individuals of the company or organisation attend these ceremonies, and while they may not be recognised that night, they played a role in the success of the company as well. A speech such as this can be tricky. You want to draw attention to the company as a whole, without making it seem as though you are neglecting those being recognised that night. The best way to do this is to begin the speech script with notes on how the company or organisation has done well, then continuing on to the individuals toward the end of the speech. This works well, because people usually remember what they hear last, so it will seem as though you merely mentioned the company and all of its employees before zeroing in on those who have achieved.