Twitter's popularity has exploded in recent years, but it may be growing fastest in countries outside the United States. As of April 2010, 60 per cent of the microblogging site's accounts belonged to international users. The site is available in several languages, and international signups tend to spike after natural disasters or political events, or when a famous politician or celebrity in a certain country begins using the site.
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According to data compiled by HubSpot.com in January 2011, the states with the highest per-capita usage of Twitter are Massachusetts, Washington, Oregon, California and Colorado. The Northeast and West regions of the country tend to have the highest use compared to the national average, while southern and midwestern states tend to rank lower.
Twitter traffic in Asia began spiking in the second half of 2009, according to website monitoring firm Pingdom. The countries of India, Japan, South Korea and Taiwan, when combined, have about the same number of Internet users as the United States, and many of these users access the Web primarily on mobile phones, making Twitter a natural choice. In March 2011, Twitter again became an integral part of post-disaster communication following the Japan earthquake and tsunami.
As of June 2010, Twitter's popularity was growing faster in Latin America than in any other region. According to research firm comScore, 15 million of Twitter's 93 million active users (at the time) resided in countries such as Brazil, Venezuela and Colombia. After Hugo Chávez, the president of Venezuela, signed up for an account in April 2010, Venezuelan usage of Twitter spiked almost 5 per cent.
Post-February 2011, you can't think of Twitter and its global usage without thinking of Egypt. Social media's huge role in the Egyptian revolution and other Middle Eastern uprisings has caused the region to become one of the biggest players in the global Twitter game. According to a survey by marketing firm IQPC, there were 5.5 million Twitter users in the Middle East in early 2011; the United Arab Emirates made up 40 per cent of those users. Saudi Arabia's Twitter usage increased 240 per cent in 2010, and more companies in the region are employing digital strategies to attract customers.
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- HubSpot: Twitter Usage Per Capita: How States Compare; Melissa Miller; Jan. 4, 2011
- "Time"; Twitter Usage Exploding in Latin America; Dan Fastenberg; Aug. 20, 2010
- Twitter Blog: Growing Around The World; Matt Sanford; April 8, 2010
- "Asian Correspondent"; Twitter Usage Growing Across Asia; Jon Russell; June 28, 2010
- Plug and Play Egypt: Cool Stuff! Twitter and Digital Media in the Middle East; April 1, 2011