The minimalist, modern fashions of the 1960s were reflected in make-up. While being distinctive, make-up focus stayed similar throughout the whole time. All make-up in the 1960s was simple, from the styled high-fashion look seen on icons such as Twiggy, to the bare face that became popular by the end of the decade. Even with a pale face and heavy eyes, the simplicity and polish of high-fashion make-up in the '60s kept it from looking gothic and instead gave it a hard modern edge.
Fashion make-up in the '60s focused on strong eyes, with the face as a pale, matt canvas. Foundation was a cream-to-powder texture, so formed an even base. A popular product of the day was Max Factor Pan Stick. Blusher was rarely applied. Lips were pale: Either a very light pink or a pale flesh colour that matched skin-tone.
Eyes were lined black all round. A heavily shaded socket line was also popular, with a wing of black extending out over the eye. This was left stark and minimalist rather than blended in. Fashion shoots from the time show bright blue, white or green eye shadow. This was strong around the eyes, enhancing the contrast between a light lid and the dark eye-line and socket. Eyelashes were heavily coated in thick mascara to give a spiked look, with false lashes for fashion shoots.
By the end of the '60s the hippie movement had changed fashion and taken away all the formality. The hippie look was androgynous, with both men and women growing long hair. This was natural, relaxed look was reflected in the lack of make-up. There was no need for foundation and the pale fashion lipstick also disappeared. Eyes were still strong with shadow and some women would line their eyes with kohl pencil.
Hippies may have had a generally natural look, compared high-fashion make-up but there were still possibilities to play around with colour. Painting faces, feet and hands, with stars and flowers was common. This was not always done with make-up, but many used regular crayons and pens. You can recreate this look by using modern coloured eye and lip pencils. For a '60s couture flower-power look, team this with black eyeliner and mascara.
Authentic 1960s Makeup
Make-up products in the 1960s were different from the ones we use to day, in terms of texture, finish and application. Recently, '60s looks have become popular again but created with modern make-up, the finish is often too perfect. While we are used to make-up that goes on with airbrushed precision, the style of '60s make-up was much more simple yet obvious.
To create an authentic look, use a matt textured foundation. You can blend it into skin well but keep the texture without shine. Lipstick should also be matt and chalky: Fashion brands that make the right textures include Nars and Mac. Keep lashes thick and spiky by using a classic thickening mascara containing fibres, teamed with false lashes.
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