Open-Source Email Campaign Manager

Written by moriah chesler
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Open-Source Email Campaign Manager
Open-source e-mail campaign managers are an economical way of marketing your products. (John Foxx/Stockbyte/Getty Images)

Open-source software is generally distributed freely with source code and executable programs and maintained by a community of voluntary developers and contributors. An e-mail campaign is an online, e-mail marketing solution to promote goods, services, organisations and anything imaginable. An e-mail campaign may manage newsletters, subscriptions, statistics, templates and delivery. Several simple and complex open-source e-mail campaign solutions are available for download on the Internet.


PHPlist is an established, open-source e-mail campaign manager that manages more than 100,000 subscribers for a Web-based, multi-list administration. Its statistical system tracks end-user viewing of newsletters and clicking of URLs organised by message, URL or subscriber. Newsletter creators can choose from a variety of e-mail templates and manage multiple templates for different subscriptions. A campaign manager can import existing subscribers from third-party databases with CSV and tab-delimited support; customise subscriber profiles and subscription preferences; and deliver newsletters via timed and batch processing. PHPlist is available for download to be installed on a website, or hosted on a website with free and paid subscription accounts.

Dada Mail

Dada Mail is a simpler alternative to PHPlist. Its main features include a Web-based administration, closed-loop opt-in user subscription, mass mailing, message archiving, distribution of messages via e-mail, RSS or ATOM feeds and publicly accessible archives and user profiles. Dada Mail offers a free and paid version. The commercial edition has unlimited subscriber and mailing list support without visible, backlinks to the dada Mail website, and access to the dada Mail manual. Dada Mail also offers a professional installation service for the commercial version of dada Mail.


Originally written for the commercial E-Marketing Manager product, OpenEMM is the open-source version of EMM to provide a robust and complete solution to commercial e-mail marketing. OpenEMM claims to be the first open-source e-mail campaign manager since 1999. OpenEMM's features include a Web-based administrator interface, permission management for mailing lists and subscriptions, MySQL database for subscribers, marketing with target groups, CMS-like newsletter content creation and statistical reporting.

My Campaign Manager

My Campaign Manager is a simple, open-source e-mail campaign manager for website owners with little knowledge of HTML. My Campaign Manager lets you create your own designer templates to match your e-mail campaigns. An e-mail campaign is associated with a template and articles with or without images. An e-mail campaign can be previewed before getting published. E-mail campaigns can be managed with the ability to edit, remove, preview and publish them.

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