Everyone who walks past your store is a potential customer. You want your window display to catch the attention of anyone walking by and make them want to come inside to check out and purchase your merchandise. To grab their attention, create an engaging and interesting window display.
Embrace the holidays in your window displays. Whether your store sells clothing, electronics, books, cards or food, you can incorporate the holidays into your window displays. If you run a card store, set up a school scene of kids exchanging cards for Valentine's Day. Or, if you sell housewares, set a table fit for an adult Halloween party. But you don't have to wait for the next holiday to roll around. Let spring, summer, fall and winter inspire you as well. Incorporate back-to-school or spring break into your display. Change your window display often so it doesn't become stale and overlooked.
Instead of sampling a little bit of everything you sell in your window display --- for example, cell phones, MP3 players and video game consoles all by different manufacturers --- pick only one type of product or one brand to catch a potential customer's eyes and give him something to focus on. Make a clever display of cellphones, or books on travelling, or clothing made by a single brand. If you focus on a brand, talk with your vendors. They can usually supply you with materials such as posters and banners. While this takes away from your personal creative expression, it cuts down on costs.
Dazzle your potential customers with lights in your window display. Not only do lights make your displays easier to see during the day and evening, but they attract attention, which is what you want to do. Add strings of white lights to a display to give it a romantic or magical feel. Use coloured lights to make it bright, fun and energetic. Spotlights add drama and a sense of importance. Moving lights such as twinkle lights or strobe lights catch people's eyes.
Instead of throwing a bunch of summer clothes or Easter merchandise into a display window, give it a theme. Even if you don't sell jewellery, you can give your window display a jewellery theme, showcasing clothes that sparkle, electronics with a shine or any rhinestone-encrusted accessory or product on the market. Give a Christmas display a Santa theme or a snowflake theme. Do an enchanted forest or a green theme. A themed window display not only catches a potential customer's attention, it gets her interested in what you're selling, or at least amuses her, which may bring her back some other time.
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