Kids Clothes in the 1970s

Updated July 20, 2017

The 1970s seemed to have been a decade of fashion experimentation. Kids fashions were no exception to this attitude. Historical Boys' Clothing writes, " More bizarre fashions probably appeared in the 1970s than any other decade." Fabric choices were just as important as fashion styles when kids chose what to wear to express their individuality.

Blue jeans

There were several styles of blue jeans popular with kids in the 1970s. Perhaps one of the biggest fashion emblems of the decade was bell-bottomed blue jeans. These blue jeans flared out from the thighs to the feet. The People History website also states that kids flocked toward designer blue jean labels starting in the 1970s. They also sported ripped and worn jeans, sometimes embellished with flowers and other do-it-yourself appliques.


Kids traded simple cotton for an array of fabric choices in the 1970s. As The People History website reports, not only was polyester a popular clothing fabric choice during that decade, but so was fur, silk, chiffon, satin and rayon. Besides the feel of fabric, clothing prints got more complex as well. Tie-dye and paisley became increasingly popular, scoring high fashion marks with kids.

Designer labels

High fashion began to turn heads in the 1970s as well. Designer labels started to become attractive to kids. Names like Chloe and Karl Lagerfield were big, says The People History website. Designer blue jeans, along with denim mini and maxi skirts, were especially popular.


Even shoe styles changed in the 1970s. Girls wore penny loafers, tennis shoes or platform shoes. Even boys wore platform shoes, along with the more traditional tennis shoes. Colours and patterns got more vibrant and intricate. Synthetic material, such as fake leather, also was widely used.

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About the Author

Sarah Kleven has been writing since 2001. Her articles, columns and creative work have been featured in such publications as "American Snowmobiler Magazine" and "NOTA" literary arts magazine. Kleven has a Bachelor of Arts degree in creative writing from the University of Wisconsin-Eau Claire.