A cover letter is an introductory letter to the candidate's resume, where the candidate can show some personality along with the qualifications outlined in the resume. Cover letters are no longer than a single page long, and they are generally required as part of the job application. For a retail position, the cover letter must show the employer that the candidate has specific work experience related to retail and prove that she is the ideal candidate for the job in question.
Cover Letter Format
The cover letter format for a retail position is not much different from a standard cover letter. The company's name and address should be located in the top left-hand corner of the letter page. If you know the name of the person who will be reviewing your job application, add an attention line and add the name of the person. Add the date of the application in the top right-hand corner. Add a subject header as the title of cover letter and add the name of the position you are applying for, such as "Store Manager" or "Retail Assistant."
The first paragraph should express your interest in the retail job position. Some employers will ask you to mention where you found the job posting, so explain how you came across the posting and how interesting you think it sounds. Some candidates will explain why they find the job interesting by outlining some previous work experience that challenged them in the retail field. Mention that it is your interest in the job position and responsibilities listed in the posting that is driving you to apply for the position and that you would like to be considered.
The second paragraph should convince the employer of why you are the right candidate for the job. For example, mention any previous retail sales experience you may have under your belt, including customer service or work in a department store. The employer wants to hire someone who knows how to handle difficult customers and make numerous sales during a single shift. Inform the employer that he can contact you, if he has any questions regarding your previous employment or qualifications for the retail job in question.
Finish the cover letter by encouraging the employer to contact you. For example, write that you look forward to hearing from him soon and that his time spent reading the cover letter was much appreciated. Write your name in both print and signature format after closing the letter with a formal closing, such as "Sincerely" or "Regards."