Companies may use alternative titles to sales jobs for various reasons. Some sales representatives may want to appear more customer oriented, while others prefer to use industry associated titles. Sometimes, a company will change a title to motivate and improve the self esteem of a sales representative. Whatever the case, make sure your sales title is truly representative of your product offerings. Avoid using euphemisms to cover up poor service.
Account Representative or Manager
Account or customer representative titles are often used by companies to place more emphasis on customer service. An account representative title may suggest that the sales rep manages a limited number of accounts. Customers may appreciate having an account representative assigned to their business needs. High tech firms and companies that offer financial services may use account representative titles for their sales reps. However, sometimes the title of account manager may seem more appropriate. The term management can indicate that a customer is dealing with a higher level employee than a sales rep. A company may also use the account manager title to boost a sales rep's pride or motivation. Sometimes, a slight increase in pay and a name change can increase the retention rate of sales reps.
A territory manager title can also boost an employee's morale and motivation. However, the impetus behind a territory manager title may still be more client oriented. The title of territory manager may indicate that a sales rep's customer base is more provincial. Consequently, companies may feel they are getting better service from the sales rep. The title of territory manager is sometimes used by companies who sell to industrial markets.
Insurance companies sometimes use marketing representative as a euphemism for sales rep. Insurance companies may use the marketing representative title as an alternative to insurance agent. Business customers, for example, may perceive that the "marketing" title is more consultative in nature. Sales reps, including insurance agents, must often serve the role of consultant in the highly competitive business arena.
Companies often use titles for sales reps that are more descriptive of their industries. For example, pharmaceutical companies may use the title "pharmaceutical reps" in lieu of pharmaceutical sales reps. Similarly, an investment firm may call their sales reps "financial services" reps. Health clubs often use the title of fitness consultants instead of fitness sales reps. People in advertising sales may be called advertising agents.
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