Marketing communications is a competitive field and requires employees who are creative, quick thinkers. During a job interview, the candidate's actions can speak volumes, and often count for more than the qualifications. During an interview, first impressions are everything; careful conduct and articulate speech will make an indelible impression on the interviewer, increasing the chances of landing the job.
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Prepare before the interview. In the world of marketing, preparation is the key to successful marketing campaigns. Before you arrive at the interview, research the company, the interviewer, and the position you are applying for. Practice answering interview questions, and be able to explain why you are an ideal fit for the position. Ask friends and family to practice interviewing you until you are comfortable speaking about your skills and experience.
Arrive on time. Be prompt, but not excessively early. If you are interviewing at a small organization, do not arrive more than 15 minutes before your scheduled interview. Small marketing businesses generally lack waiting areas, and your early arrival might find employees unprepared. For larger companies with reception areas, it is acceptable to arrive earlier.
Be comfortable with silence. In marketing communications, silence can be used to great effect. If the interviewer asks you a question for which you are unprepared, don't start talking immediately. Instead, say, "that requires some thought," and then take time to think. Don't fidget or be tempted to fill the silence with mindless chatter. Take an appropriate amount of time to formulate an answer, and go from there. If you are absolutely stuck, ask the interviewer to clarify the question to buy time and prompt ideas.
Ask questions. If, in the process of answering a question, you wander from the original topic, don't be afraid to ask the interviewer to repeat the question. This will allow you to redirect and refine your answer. If a question doesn't make sense or you need additional information, ask for clarification. The ability to ask successful questions is a key skill for any marketing communications position, and the employer will take note of your initiative.
Show your personality. Marketing communications is a personality-driven field; companies are under constant pressure to outshine their competitors with creative, memorable campaigns. Marketing firms tend to be progressive, even trendy. As such, marketing employees must demonstrate creativity and personality to prove that they are quick thinkers and will fit in with the corporate culture.
Surprise them. Interviewing job candidates is a tedious process; in comparison to the normal fast-paced marketing world, it can be a bore. Before the interview, think of amusing, unexpected, or unusual anecdotes that you can bring up to illustrate your abilities and fit in with the company. Be discrete and avoid vulgarity or anything bordering on inappropriate, and don't be afraid to laugh. Interviewers will appreciate your energy, and the unexpected will shake them out of their boredom.
Try show and tell. Bring a portfolio of professional work samples to the interview, and be prepared to discuss them. This will give the interviewer something to hold and review, taking some of the attention and eye contact away from you. During this time, you can use your samples to illustrate your work, or gather your thoughts. Strong physical samples can be powerful persuasive tools, so ensure that your presentation is unique and compelling.