Marketing is the process by which companies seek to bring their products and services to the attention of consumers. It includes advertising and sales strategies. In essence, marketing is about identifying and then satisfying a customer's needs. Marketing assistant is a junior role in a marketing department, but does require a thorough understanding of the marketing process.
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"Why does this position appeal to you?" Questions along this line aim to find out how enthusiastic the candidate is about the job and the work the company does. It is a chance for the candidate to demonstrate their knowledge of the company (showing that she has done some research) and discuss her professional interests.
"Give an example of a campaign you worked on and what made it successful." This question starts to probe the specific marketing skills that the candidate possesses. It will hopefully demonstrate his ability to read the market, respond to its needs and critically assess his work.
"Give examples of when you have worked effectively in a team." Marketing departments are collaborative environments. Members work on different aspects of campaigns towards the same end result. Being able to work as a team member is an invaluable skill for a marketing assistant.
"Give an example of a situation when you had to manage several things at once, and how you coped." Marketing is a fast-paced working environment and members of a marketing team often have to juggle multiple demands simultaneously. This question gives a sense of a candidate's time-management skills and organisational ability.
Strengths and weaknesses
"What do you consider your strengths and weaknesses to be?" This question helps to determine how a candidate views herself, her ability to analyse her own performance and her honesty.
"Where do you see yourself in five years?" This is a common question for interviews across industries. It aims to get a sense of an individual's commitment to the career in question and to determine his ambition. It can give some indication of whether the candidate may be a long-term proposition for the company.
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