Mini companies are businesses which can be set up and run by teenagers or college students, either as a way of making money or as a way of developing hands-on experience in an area of interest. It’s also commonplace for students to be given educational projects which involve the development and subsequent management of a business idea. Sometimes, young people find that they have found a real niche in the market and they take their mini company ideas all the way to the top. Some young people have turned their mini company ideas into long-term, financial success stories and have thrown themselves straight into the world of work at a very young age.
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Simple products and services
One of the most important strategies to bear in mind when generating ideas for a mini company is to keep everything as simple as possible. A mini company idea doesn’t have to be mind-blowingly innovative. Something as simple as selling home-made vases can be incredibly successful when marketed well and when appealing to a consumer demand. Lots of mini companies focus on the selling of just one product or service. This helps to keep marketing campaigns on-target and it helps the mini company owner to construct a clearly defined brand image.
Online products and services
The Internet is an essential resource for mini companies in the 21st Century. There are thousands of mini company entrepreneurs who have based their businesses on the powers of the Internet. Some mini company owners run blogs or websites which appeal to a particular niche, other mini companies offer Internet services (mini companies offering online marketing services are popular) and others use the Internet to reach an international audience. For example, mini companies based in the UK might choose to use the Internet to directly target the UK expat community in Europe, offering essential expat services relating to the sending and receiving of mail, food parcels and other small items that expats might miss being so far away from home.
Targeting a specific audience
When brainstorming mini company ideas, it’s important to consider who the target audience will be from the very beginning. Making a decision on the target audience will shape the kind of product or service your mini company offers and will also help to market that product or service more effectively. A great mini company idea for first-time mothers, with young children, who live abroad, would be a community blog network which aims to organise weekly “meet-ups” for these mothers and fun things for them to do together with their newborns.
Seasonal products or services
Mini companies are perfect vehicles for the promotion or selling of seasonal products and services too. At Christmas, mini companies might focus on a specialised card delivery service, or the delivery of Christmas hampers to family and friends who live abroad. Mini companies which sell sun lotion products, hair removal products, or even bespoke bikinis, via the Internet, are more likely to succeed during the summer months than at any other time of the year.
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