Advertising agencies devise, create and implement promotional and advertising strategies on behalf of other companies and organisations. This can include print, digital and television exposure. Successful advertising agencies combine innovation, integration and customer reach to boost awareness of their client within the marketplace. These are some of the best in the UK.
AMV BBDO (Abbot Mead Vickers agency under the umbrella of the BBDO Group) is the biggest advertising agency in the UK. It is also one of the most highly regarded, winning multiple awards across advertising platforms. Clients include Guinness, BT and the BBC.
Bartle Bogle Hegarty
Formed in 1992, Bartle Bogle Hegarty is rare among advertising agencies in that it is still majority-owned by its employees. Clients include Volkswagen and Lynx.
After a few years of poor performance, 2012 saw the merger of the DDB London office with independent agency Adam & Eve and an upswing in fortunes. Clients include Marmite, the Financial Times and Harvey Nichols.
DLKW was the result of a merger between the London office of the Lowe agency and UK independent operators Delaney, Lund, Knox and Warren in 2010. It now handles advertising strategy for, among others, WHSmith, Unilever and Halfords.
Leo Burnett London
The UK branch of US advertising behemoth Leo Burnett is the largest international office outside of the States. Clients include MacDonald’s and Proctor and Gamble.
Ogilvy and Mather
Renowned for their digital strategies, the UK arm of Ogilvy and Mather gives this global agency a strong presence in the British market. Clients include DHL, Dove and Ford.
M & C Saatchi
The agency set by advertising brothers Maurice and Charles Saatchi after being ousted from their original founding agency. M & C Saatchi has, since its formation in 1995, secured clients such as London Transport, Ribena and Natwest.
McCann Erickson won the Adweek Global Agency of the Year Award three years running -- from 1998. Since then they have consolidated their position as one of the UK’s, and the world’s, premiere agencies. Clients include Microsoft, Mastercard and Nestle.
VCCP stands for Vallance Carruthers Coleman Priest. It was founded in 2004 and won the Agency of the Year award from trade bible Marketing Week in 2010. Clients include O2, npower and comparethemarket.com, for whom they created the famous meerkat advertisements.
WCRS is the advertising agency within the marketing company The Engine Group. It was founded in 1979, but changed radically in 2004 due to a management buyout. Since then it has taken an aggressive purchasing strategy, snapping up digital and design companies to incorporate. Clients include BMW, Bacardi and Sky.