How to Create a Social Media Email Signature

Written by robert schrader
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Embed links to your social media profiles within the custom signature you attach to all outgoing e-mail messages to make it easier for friends, family members or professional contacts to connect with you using sites like Facebook, Twitter or LinkedIn. Create a clean, professional-looking signature that encourages users to click links and visit your social media profiles. Use thumbnail versions of social media website logos to further increase the chances of e-mail recipients clicking to your profiles, if the signature editor supports this functionality.

Skill level:
Moderately Easy


  1. 1

    Log in to your e-mail inbox and navigate to the menu where you adjust your account settings. Select the email address to which you want to add the signature if you have more than account. Choose the option to add a custom signature.

  2. 2

    Create the non-social media portion of your signature as you see fit. Insert your company logo and non-social media contact information into the signature, as well as your personal data.

  3. 3

    Input short phrases such as "Add Me/Us On LinkedIn," "'Like' Me/Us on Facebook" or "Follow Me/Us on Twitter" below the main portion of the signature. Format and size the text to be identical to text in the rest of the signature. Set the text to bold to make it stand out.

  4. 4

    Highlight each phrase, right click on it and choose the "Hyperlink" icon at the top of the text e-mail editor. Input the URL of the corresponding social media website -- if you highlighted "Like Us on Facebook," for example, input the URL of your Facebook fan page.

  5. 5

    Save the signature file once you have finished adding all social media profiles you wish to add. Send yourself an e-mail to test links within your signature and make sure they work.

Tips and warnings

  • Optionally, embed square thumbnail logos of the social media sites within your signature. Visit your social media client's brand resource centre, download the file to your computer and choose your mail editor's "Insert Image" option to add it to your signature. Highlight the image and click the "Hyperlink" icon to link the image with the corresponding social media profile. Select, copy and paste it to move the logo.
  • These steps will only work if your e-mail program allows you to create a signature file in hypertext markup language (HTML). For example, if you must use Notepad to create your signature, these options are not available unless you know how to code the file in HTML.

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