How to design a campaign poster

Written by jaime swanson
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How to design a campaign poster
Campaign posters get your name out to the community. (Digital Vision/Digital Vision/Getty Images)

Campaign posters are among the most effective ways of getting the word out about who you are and which office you are seeking. Whether you plan to run for alderman or student council president, you need a campaign theme people will remember when they go to the polls. Create and design your theme, and carry it throughout your campaign materials, including your campaign posters. And if you don't have the money to get posters professionally printed, make your own.

Skill level:
Moderately Easy

Things you need

  • Poster board
  • Ruler
  • Pencil
  • Scissors
  • Paint
  • Large paint brushes
  • Shellac or another clear coat

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  1. 1

    Create a theme and colour scheme. If you're running for student council president, your theme should utilise your school colours, such as red and black or blue and grey. If you wish to stick with a truly political theme, red, white and blue are popular colours for use in designing campaign posters.

  2. 2

    Sketch a drawing of the poster you want to create. Your sketch should centre first around your name in large letters --- it should take up two-thirds or more of the space on the poster board. In smaller lettering, include the office for which you're running. Place this wherever on your poster it seems to fit best, above or below your name.

  3. 3

    Create the base of your poster. Use your theme to guide which colour poster board you want as the base colour. If your theme is red, white and blue, consider using blue as your base colour.

  4. 4

    Cut out your name from either white or red poster board to make it pop off the page. Similarly, cut out any other words you wish to put on your poster board. If you prefer not to spend time cutting, paint the words instead. Don't forget to include your motto on your poster.

  5. 5

    Add cutouts of stars, flags, your school or town mascot or whatever best represents your campaign theme. Don't overdo it, but additional flair will help your poster stand out among the rest.

  6. 6

    Paint a clear coat or shellac over your poster to ensure it will withstand outdoor weather or school hallways.

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