The key to success at a craft fair is presenting your blankets or other merchandise so your customers can easily see a sample of what you are selling. Ideally, you will display your blankets in such a way that it allows customers to see a substantial portion of some of your blankets while still showing the whole assortment available. Plan your arrangement before the craft fair begins in order to be ready to set up quickly and generate the most sales.
- Skill level:
- Moderately Easy
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Things you need
- Folding table
- Full-length tablecloth
- Section of picket fencing
- Quilt rack
- Clothes-drying rack
- Shelf unit
- Clothing rack
Set up a folding table with a full-length tablecloth that will not detract from the designs on your blankets. A solid, neutral colour will emphasise the colours and patterns of your blankets.
Spread one blanket across the top of the table. Select a blanket with an exceptional central design, spread it on top of the tablecloth and keep the surface with the design clear of clutter so customers can see the details of your work.
Stand a ladder to the side of your table. Fold your blankets neatly to fit the width of the rungs and drape one over each rang. Make a display that is colourful but not too busy, perhaps with blankets in the same colour family or prints and solids intermixed on the ladder. If you have a leaning ladder, arrange beforehand for a space with a wall to lean it against or secure it to your table with rope.
Lean a section of picket fencing against the corner of the table, standing it on its side. Fold and place blankets that need more display space than the ladder allows on the individual pickets. Be sure the pickets are smooth and splinter-free to avoid damaging the blankets. Secure the fence to your table before arranging blankets on the pickets to prevent it from tipping over.
Stand a quilt rack in front of the table and arrange blankets on the rack. Avoid blocking access to your table where you will be doing business, or blocking the flow of customers to your table. Do not overcrowd the rack, but display only as many blankets as can be easily viewed by customers. Alternatively, use a freestanding clothes-drying rack to display your quilts.
Place a small plastic or wooden shelf unit to one side of your table. Stack a neatly folded blanket on each shelf.
Position a clothing rack behind you or, if space permits, to the side of your table. Secure a section of clothesline across the rack and hang blankets with clothespins. These blankets will flow with a breeze and draw the eyes of customers. Alternatively, hang the blankets on hangers, letting them hang long enough for customers to see the designs. Clip them onto the hangers to keep them from falling when handled.
Tips and warnings
- If you are using a tent for the craft fair, use clothespins to hang the blankets to the inside walls of the tent.
- Separate out all of the blankets you are selling and keep one of each size and style available for display. Pack the others in storage boxes with labels for easy access. For example, make a box for each size or style, or arrange by colours. Be sure each blanket is clearly marked in the box. Pin a tag to the top of each blanket to display it or store it in such a way that the size and price information is easily accessible.
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