A new tattoo's colours are always crisp and vivid, but as any seasoned tattooed person will tell you, eventually the lines will soften and the colours will mellow; that's a normal part of the tattoo process. Sometimes, however, a tattoo will fade prematurely. This can result from too much sun exposure, for example. Whether your tattoo has faded over time or because of a flaw in the initial tattooing procedure, don't despair: There are ways to save your tattoo.
Consult with your tattoo artist. This should be your first step if you think your tattoo has faded. Getting an expert opinion can help you discern whether the fading you are experiencing is normal for the type and age of your tattoo. In many cases a tattoo artist will touch up a tattoo at no charge if, in fact, he determines that the work he performed on you has faded. Check with the tattoo shop about its policy on this before you contract with it to do your tattoo.
Schedule an appointment to have your tattoo retouched. The fact of the matter is that tattoo colours fade over time. Some colours fade more than others. For example, shades of red, orange and yellow will need to be touched up more frequently than blacks and grey shades. Many people don't realise that there's more to having a tattoo than just a one-time visit to a tattoo shop. It's important to educate yourself on what is involved in the long-term maintenance of tattoos before you decide to get one.
Consider a complete cover up. Sometimes it happens the day you get it or sometimes it doesn't happen until 20 years later, but the truth is that bad tattoos do happen. If you have a regrettable tattoo, then a cover up might be just what you need. An experienced and talented tattoo artist can rework an existing tattoo so that the old one is not even distinguishable.
Moisturise your tattoos. Moisturising your tattoos is a quick fix that will revitalise them -- at least temporarily. A generous amount of moisturiser or a thin coat of petroleum jelly will make the colours of your tattoo 'pop,' giving it an almost new look.
The more experienced your tattoo artist is, the less chance of getting a low-quality tattoo.
Always use sunscreen on tattoos that will be exposed to UV rays.