How Do I Identify a Tag Heuer Serial Number?

Updated March 23, 2017

Tag Heuer is a luxury watch manufacturer from Switzerland, renowned for making watches that can offer accuracy to 1/10th, 1/100th and 1/1000th of a second. Each Tag Heuer watch is stamped with a serial number which can be used to register and identify your watch as being genuine. The number can be found on the back of the watch casing. When buying a watch of this kind, it is always good to know you have a genuine item when are planning to spend a lot of money to purchase it.

Turn your Tag Heuer watch over so that the face is facing downward.

Locate the two numbers on the back below the Tag Heuer logo. The top number is the model number. The bottom number is the serial number. Tag Heuer serial numbers are composed of six digits. This will be a combination of two letters and four numbers, three letters and three numbers, or six numbers depending on the age of the Tag watch.

Contact your local Tag Heuer dealership or register your Tag Heuer watch online to ensure that the serial number on the back of the Tag Heuer watch is genuine.


Do not purchase Tag Heuer watches without serial numbers as these are most likely counterfeit.

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About the Author

Mark Slingo has been a professional writer since 2008. His work has appeared in Forward, ScubaGlobe, Scuba Jedi, "Pattaya Mail" and other publications. Slingo has a Bachelor of Arts in politics from the University of Newcastle and a diploma in journalism from the British College of Journalism.