How to write a personal sponsorship letter

Written by jennifer vanbaren | 13/05/2017
How to write a personal sponsorship letter
Write a sponsorship letter in a polite, friendly manner. (Jupiterimages/Comstock/Getty Images)

Sponsorships are requested in many different circumstances. Schools, sports teams and individuals ask businesses and people to sponsor their activities. When a business chooses to be a sponsor, the person agrees to advertise the business's name in exchange for donated goods, services or money from the sponsor. If you are trying to obtain sponsors for a personal mission or activity, write letters to potential sponsors using a polite, professional tone addressing the letters directly to the person making the decision.

Address the letter by writing "Dear," followed by the person's name. By including the person's name, the letter appears more personal and professional.

Introduce yourself by stating your name and a few minor details about yourself.

Provide details about your mission or activity. A personal sponsorship is requested by an individual who is on some form of mission or is trying to complete some type of activity. Describe details about the event or activity and include the benefits it will offer to the community or a particular group of people it targets.

State what you are requesting. When a business or individual agrees to sponsor a person, they must understand what the sponsorship entails. Sometimes sponsors are asked to offer goods and services, while other times, they must agree to give a specified amount of money.

Ask for the sponsorship. This letter must contain a request from the prospective sponsor. If possible, offer options such as giving money or goods.

Explain the benefits the sponsor will receive. Include details regarding how you will advertise and promote the name of the sponsor, such as a newspaper ad or having the sponsor's name placed in a program or handout.

Close the letter, thanking the person in the last paragraph for considering this sponsorship and offer ways for the person to get into contact with you. Tell him that you will call him by a certain date to follow up on this letter and let him know if he has any questions, comments or concerns, you would be glad to discuss them. Sign your name at the end.

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