Over the past three decades, global demand for jade has skyrocketed, reports Jade Mart. Much of that demand is expressed in the market for jade jewellery and decorative accessories. As a result, you can make and sell jade jewellery across a range of prices and types of products, from earrings to ankle bracelets. To enjoy success selling jade jewellery, you must create and implement a specific plan based on your goals and the market niche you aim to serve.
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Decide on your business model. For example, you can sell jade jewellery to retail stores or to wholesalers. In general, you will make more money per sales transaction by doing business with retailers. But you will build a larger business, based on many more transactions, by selling to wholesalers who will then sell your jewellery to retailers. The difference is in the price you will get. For example, if you sell a £65 pair of earrings, you will receive about £32, or half the retail price, from a retailer. If you sell through a wholesaler, who must then sell to the retailer for the same £32 price, you will get only about £19 to £26. The difference is the cut taken by the wholesaler. However, by definition, given their expertise, experience and connections, you will sell a lot more jewellery via wholesalers
Determine your price point. A price point is an established level of retail pricing within a given product category. Most retail products have a range of established price points. For jade jewellery, price point is largely based on the quality of your jade, which is based on three internationally acknowledged categories, notes JadeMart. Type A is natural, untreated jade. Type B has been bleached and impregnated with a polymer. Type C has been chemically bleached and dyed. Type A jade commands the highest retail prices. If you go that route, insist on a "certificate of jade identification" from your supplier, advises JadeMart.
Design a product line. For example, a jade jewellery line that will get retailers excited because of its sales potential will include earrings, necklaces, pendants, pins and other basic items. You should also offer jewellery for men, such as cuff links or tie clasps. Each item should be individually identified by stock-keeping unit, or SKU, number. The SKU number identifies each individual product so that retailers or wholesalers can track sales. Two similar but different kinds of earrings will have two different SKU numbers. The SKU number should also be incorporated into your bar coding on your labels, so that both you and your customers can identify and track your best-selling items.
Create a sales team. You can sell your jewellery alone if you have the skills. But by definition, working alone will limit your sales to your personal efforts. To grow a business, you'll need other salespeople. Seek experienced jewellery salespeople if you plan to sell to retailers. Use manufacturer's reps if you plan to sell to wholesalers. A manufacturer's rep is an outside, commission-only salesperson who specialises in a particular industry. As a result, they have existing, well-established relationships with buyers in your market.
Sell at community events. If your only goal is to sell the amount of jewellery you can personally make and manage, take advantage of community events such as flea markets or art fairs. For a small fee, often as little as £6 or £13, you can rent a tabletop space and show your wares. The advantage of such events is that they offer significant traffic from prospective buyers at a very low cost. Many larger cities also produce events such as home shows or jewellery fairs during the year in the local convention centre or arena. Although the cost of participation is higher, such events have a proven track record of producing sales and awareness.
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