Beauty therapists employ all sorts of facial and body treatments to help clients look and feel better. Whether you're interested in offering facials, providing make-up consultations, augmenting client skin tone with tanning products or polishing fingernails and toes during manicures and pedicures, beauty therapists help people look their best. Not everyone wants to work in a salon or day spa as booth fees and assisting with the reception desk cuts into time spent with clients. Becoming a mobile beauty therapist offers opportunity for increased sales and more professional autonomy.
- Skill level:
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Things you need
- Beauty training
- Liability insurance
- Marketing materials
Enrol in a professional beauty school program. You'll need training in skills related to beauty therapy, whether it's massage techniques, waxing, hair removal, make-up application or skin care. Aside from technical skills, beauty therapists must know how to correctly prepare, store and clean up any chemicals, solutions or other beauty mixtures so that customers stay safe and the work area remains sanitary.
Apply for appropriate licensing. Some states require that beauty therapists pass state licensing exams, and these may include a written component and a technique appraisal component. Practical tests may involve working with a live model or a mannequin.
Purchase necessary equipment for beauty therapy treatments, including a reliable car, if necessary. Because you won't be working in a salon or day spa, you won't have ready access to a professional establishment's inventory of brushes, bowls, chairs, massage tables and smocks. Your car will need to offer enough room to safely transport beauty equipment to client homes. Depending on how often you'll be using some items, it may be possible to rent or purchase some equipment second-hand when first getting started. Before going into business, you'll also want to purchase liability insurance.
Order business marketing materials, including business cards, coupons and a website containing professional-quality photos of services offered, client testimonials and contact information. Distribute marketing materials to complementary businesses. For example, if you offer facials, body wraps and other skin care treatments to home-based clients, drop off cards at local dermatology offices.
Tips and warnings
- Mobile beauty therapists can book multiple clients at once when working big events, such as fashion shows, weddings or girls-night-in parties. Start out by volunteering your time at one or two events; then offer incentives for attending clients to book their own events through your mobile beauty therapist company.
- Because you're spending time commuting to and from client homes as a mobile beauty therapist, it becomes expensive when customers make last-minute cancellations or aren't home when you arrive. Build prohibitive fees into your rate scales to discourage flakiness. You can always choose to waive these fees for preferred customers or genuine emergencies.
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