How to write a fitness program proposal

Written by vanessa newman
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How to write a fitness program proposal
Use an outline to create your fitness program proposal. (writing image by Horticulture from

A proposal is a document that involves persuasive writing. You are trying to win over your audience with an idea. You need to be concise, but informative, and present the information in a logical way without abbreviations or jargon. The ultimate goal of a fitness proposal is to secure funding or approval to start the program. Do research, gather information, complete an outline, fill in the outline completely and revise the proposal so it sounds and looks professional.

Skill level:


  1. 1

    Do your research. Different fitness programs will appeal to different demographics. Find out who is most likely to participate in your program and why. Research who your competitors will be and find a way to make your program unique, so that it stands out from the others. Check what your competition is charging for similar programs. Compare your idea to other successful fitness programs and to those that flopped to see if you need to change anything foundational.

  2. 2

    Gather information. Before you can write the program proposal, you must have all your facts and figures. List the goals of your program and what you hope to accomplish by implementing it. Gathering statistics about expected results -- such as 5 to 10 per cent weight loss upon completion or a systolic blood pressure reduction of 10 points -- will add validity to your proposal. Know how much the program will cost and how long it will last. Know how many students can participate. You may need a minimum number of students signed up to run the program.

  3. 3

    Select the type of proposal to write. Will you be writing this to someone you know or not? If someone has already asked you to create the program proposal, you may write it less formally and follow directions that this person provided. Determine who will be reading the document and what this audience needs to know. Additionally, figure out how much of a sales pitch you must include to sell the idea. Proposals always must motivate someone to do something.

  4. 4

    Create a complete outline. An outline can make a daunting writing task simpler and allow you to think through the whole process. List all sections necessary for your proposal. These sections could be: an introduction, background information, program components, expected results, cost analysis and more. In the process of writing the outline, you can arrange the sections in a way that makes logical sense.

  5. 5

    Fill in the details for each outline section. Once you know the categories to be included in your proposal, add pertinent information for each. For example, the introduction might describe who you are, your background and why you are passionate about the fitness idea. Introduce others who might also be involved in the creation of the program. Include all necessary details so that each section is fleshed out thoroughly. It is always better to provide more pertinent information than to leave your audience with a lot of unanswered questions.

  6. 6

    Review and revise the document for content. You may read through the proposal again for content-related changes. Perhaps ask someone else who knows about the program to read it, as well, and offer suggested changes. Make content-related changes that strengthen the proposal and ignore those that do not. Read the proposal aloud to yourself or for someone else to hear. This will help you see if it makes sense and motivates someone to participate in the program.

  7. 7

    Review and revise the proposal for errors. Read through the document again to find grammatical and spelling errors. If you do not know if spelling or grammar is correct, use a spell check feature on your computer or ask someone else to edit it for you. Catch as many mistakes as you can to avoid looking unprofessional. Finally, make the necessary changes.

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