How to Sell Wedding Cakes

Written by carl hose
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How to Sell Wedding Cakes
A wedding-cake business can be started on a small scale and built gradually. (Stockbyte/Stockbyte/Getty Images)

Making wedding cakes can be artistically and financially rewarding. A wedding-cake business offers you the chance to exercise your baking and cake-decorating skills at a variety of levels. Many wedding cakes command a high price, so if you enjoy decorating cakes and want to do it full time, consider turning your skills into a wedding-cake business.

Skill level:

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  1. 1

    Begin small. Start in your kitchen and purchase the items you will need to make wedding cakes. This might include books that help with wedding-cake designs, baking supplies, piping tools and stencil equipment. Since wedding cakes are typically fancier than other cakes, these tools are essential to your business.

  2. 2

    Write down the cost of all your ingredients and supplies, then multiply that by three to get an approximate price to charge for your cakes. This is the general formula for pricing wedding cakes. Various elements will affect your actual pricing. If you deliver, there will be an additional charge. If a cake takes more time, you may have to take that into consideration as well. Checking prices on custom cakes can help you determine the pricing method that best suits you.

  3. 3

    Take pictures of every wedding cake you make. Use these photographs to build a portfolio you can use as your business grows. The portfolio can also double as a way of giving customers an idea of the types of cakes you can do. Your portfolio will be an ongoing process and should be updated with every cake you make.

  4. 4

    Advertise your business. There are many ways to advertise, depending upon your budget. Specific advertising ideas for a wedding-cake business include distributing flyers and business cards to bridal shops or advertising in the wedding section of a local newspaper. For wedding cakes, much of your business will come from word of mouth, so always leave business cards with your clients.

Tips and warnings

  • Name your business when you begin to expand. After you have come up with a name for your business, visit your county clerk and apply for a "doing business as" -- or DBA. This will allow you to open a business bank account and do business under the name you choose. Getting a DBA involves filling out a simple form and paying the required fee -- between £13 and £22 as of 2010.

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