How to Sell Other Companies' Products Online

Updated April 17, 2017

Much of the work of running an online business is in developing the product itself. From there, you must market it to produce sales since customers are unlikely to stumble upon your website, no matter how well it fills their needs. There's no way around the marketing aspect of online business, but you can decrease your total workload by selling someone else's product. Dropshippers further simplify the process by delivering to the customer for you.

Choose two or three related items to sell. Selling related items that you know a lot about will make it easier for you to market. Browse dropshipper directories such as Doba, Worldwide Dropshipping and Get Dropshippers for ideas on what items people commonly buy online.

Choose an easy-to-remember name for your business that indicates the kinds of products you will sell. Check with the county clerk and the U.S. Patent and Trademark Office to be sure the name is unique.

Apply for the necessary permits or licenses to sell your chosen products online. This varies depending on where you live, but a U.S. Small Business Administration representative can help you.

Apply for an employer identification number from the Internal Revenue Service. Dropshippers may require this number on your applications since it identifies your business, much like your Social Security number identifies you as an individual.

Apply for an account with one or more dropshippers from Step 1. Choose dropshippers who offer high-quality, well-stocked items that allow you a high profit margin (known as "markup over cost"). You may have to provide proof of your business permits, licenses and EIN.

List your items for sale on websites such as eBay, Amazon, Craigslist or your own website or blog. Include a name, picture and brief description of each product, and a price equal to or higher than your cost.

Relay the customer order to the appropriate dropshipper immediately. Pay the dropshipper the wholesale price and he will deliver the product to the customer for you.

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