It might be hard to find a creative name for your massage business, but finding the correct name can make a big difference in your business success. Before you contact your state's office to register the massage business, ensure that you have a solid name for your business that you have created based on the things you want customers to know about you. Naming a massage business is not only about the legal aspect of choosing a name, but also creating one that stands out from your immediate competition.
Choose a massage business name that allows you to grow. For example, do not limit yourself by calling your business "Joan's Swedish Massages." Customers will think that you only provide Swedish massages and not hot stone massage or deep tissue massage.
Select a name that is still available on the Internet for your website. For example, do not choose the name "Massages" as it is not available as a .com website extension. Instead, choose a name that allows you to define you as therapeutic massage clinic, rather than an exotic massage service. For example, the name "Thera-Massage" indicates therapy, which could mean both therapy for damaged muscles from sports or aromatherapy for relaxation.
Choose a massage business name indicates all of your massage services, so customers know that by reading the name. It also should indicate that the clinic or business is professional, so people are not turned off by a cheap or juvenile name. Incorporate words like therapeutic, relaxation, sports treatment, rehabilitation, deep tissue, aromatherapy and hot stones. Using professional words that apply to professional services will set you apart from erotic and sensual massage businesses.
Use online resources, such as the Thomas Register (for unregistered business names) or the U.S. Patent and Trademark Office, to run a search on registered businesses (see Resources). According to Nolo, this type of resource might be incomplete, so do not simply rely on this method. It is, however, a good start.
Check if your chosen business name is currently in use by another business. According to Nolo, contact your local county to see if any businesses are using your desired name as a fictitious or assumed business name. The same resource suggests contacting the Secretary of State to see if another business has been registered with the name. This applies to larger businesses, such as limited liability companies or corporations.
Register your business name with the state to avoid lawsuits and trademark regulation problems. The Secretary of State will not register a business with a name that already exists in the database. An example of such a registration form is the "Application or Registration of an Entity Name" issued by the Texas Secretary of State. According to Business.gov, other names include "Application for Trade Name Registration" in Arizona and "Assumed Business Name Registration" in Idaho.