Hobbyist brewers no longer need to go to an independent company to order labels for their beer. Instead, they can print as many or as few labels as they like using an ordinary printer. This method has the added benefit of complete control. As the label's designer, you get to determine everything from the label's content to its dimensions. And if the first label doesn't turn out the way you want, you can change the design before printing more.
- Skill level:
Things you need
- Art software
- Sticker paper
- Paper cutter
- Beer bottle or can
Pick a design you wish to use as a label. Make sure that you either own the rights to the design or that it is free to use for commercial purposes. Alternatively, you could hire an artist for a one-time fee to design your label for you via a freelance website such as Elance or DesignCrowd.
Scan the design into your computer if you possess a hard copy and save it as a .tif file. Make sure that the image is high-resolution. It should be at least 300 dpi (dots per inch) for colour work or 600 dpi for black-and-white designs. There should be a setting in your scanner software to adjust the resolution of your scan. If the design is already digital, skip this step.
Use the art program's text tool to enter the brand name and any other information you wish to include. Save the file.
Load your printer with 8.5-by-11-inch sticker paper. You can get printable sticker paper at many craft and office supply stores.
Select "Print" from the art program's file menu. Click on "Print Preferences." Use the new pop-up window to adjust the print quality to its maximum setting, and set the Paper option to Glossy Photo. This will ensure that you print the best possible quality. Bear in mind that you can print either in colour or black and white. Colour is more striking, but it is also more expensive in the long run.
Print your label. Place the label on a paper cutter and trim the margins. Peel the label from its backing and stick it onto your beer bottle or can.
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