Custom printing is a great way to advertise and get the word out about your business. Printing on matchbooks has long been a popular promotional strategy. They are small, portable and widely used. Relatively cheap to produce, custom printing on matchbooks is far more affordable than renting space on a highway billboard. Because of their size, however, precise printing on a matchbook is not possible on most standard printers. You will need to pay a custom printing service to print your run for you.
- Skill level:
Decide on a quantity for your first print run. Think about the intent of your promotion, whether it be for a one-time event or a small business.
Visit custom print businesses online. Compare options and prices for the specific quantity you want for your order. Businesses such as Atlas Match, Maryland Match and Falco Discount Printing all offer different deals and options. Get price quotes from different websites and choose the one that makes the most sense for you.
Download the proper custom template. Almost all custom printers have various design templates available. You may be able to select from a wide variety of preset designs, altering only the text to place your business name and contact information on the matchbook. You may also decide to customise your design from scratch, however. Stay within the margins of the template to ensure that your text and any important parts of your images do not get cut off around the edges.
Export the design according to the specifications of the website. Some custom printers may ask you for the original design file, either in Illustrator or Photoshop format. Others may ask you to export the file as a flattened image in .jpg, .tiff or .gif format.
Upload your file to the website and place your order. Many custom printers offer expedited service if you need the order rushed. Otherwise, you can expect to wait at least a week for your order to arrive.
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